Clean Up Time

A sparkling clean window in an empty space.
image courtesy of Muntzir Mehdi via pixabay.com

January is the time of fresh starts. So is September. So is the first of any month. So is the start of any day you choose to be a fresh start. You can start fresh and make things better any time you want. Isn’t that wonderful?

But January is the start of the new year, so it’s also a good time to do a cleanup.

Generally, I check on all my websites and book links and all the rest in September, and any time a new book or a new edition or a new distributor shows up, to make sure they are consistent.

But January is a good time to clean up the inboxes of my various emails. That’s not just about dealing with and/or deleting, but about deciding which lists I want to stay on, and which lists to drop.

Our websites are basecamp. I’ve often stated that if a business that wants my money only has a social media page and not a dedicated website, I don’t place my money there. As far as I’m concerned, they’re not serious enough about the business end of the business for me to trust them. We’re certainly watched enough social media sites fail in the last few years to understand the importance of having our own sites.

Newsletters are a vital part of many small businesses. I try to support as many fellow authors and artists via their newsletters as possible. However, some of those need to be cleaned up this year.

My own author newsletter is quarterly, which works for what I do. I don’t have a business/freelance newsletter, because that wouldn’t serve either me or my client base.

Many authors have monthly newsletters, and most of those are fine. Authors who’ve migrated to Substack look at that as a newsletter, and that’s often weekly. Since I’m done with all things Substack, I’m n the process of cleaning out and unsubcribing.

One of the things I’m doing in these early months of 2024 is culling the newsletter subscriptions, especially from those authors who aren’t, in turn, subscribed to my newsletter or supporting my work in other ways (such as liking or sharing posts about it on social media). I don’t want to get into the same cycle I was in a few years ago, of non-reciprocity, where I was doing the heavy lifting in far too many professional relationships. It’s on a case-by-case basis with some obvious exceptions.

I will support as many fellow artists as I can. In return, I hope they will support me. If they’re only looking at me as a customer rather than a colleague, the relationship is not what I need or want from fellow artists and I will adjust, while still wishing them success. If they’re “too busy” to treat me as an individual, they won’t miss that I unsubscribed anyway, and we’ll all be happier.

That will take a lot of pressure off me as far as getting snowed under in my reading, and also allow me to spend more time on the newsletters from my colleagues, and genuinely enjoy them. Instead of feeling as though I have to rush through the material because I have another 100 to read, I can take my time, follow links, and maybe even respond. I can enjoy and build the relationship.

As I do this, I will also look at who is subscribed to my lists, and make sure I am subscribed to their lists, where appropriate, in return.

Energy has to keep flowing between artists, or it gets stagnant. Artist and audience need to have a circular flow, not a stream in a single direction.

I’m taking myself off a lot of product mailing lists, too. If I want something from a particular supplier, I will go and hunt it down. There’s enough paid advertising to let me know when something new hits the market.

Something that I’ve noticed, over the past few months, from product lists, is those aggressive emails demanding that in order to “stay” on the list, I have to do a click through to “prove” I’m reading it, or the threat of dropping me if I don’t open the emails faster. First of all, if my little, tiny newsletter has the capacity to track how many people open and/or read it, a high-paid ad campaign platform can do the same. So you KNOW I’m opening the emails. Don’t make me jump through hoops to “stay on the list” because I won’t. I’m happy to be dropped. Or maybe, I’ll just click on your “unsubscribe” button and save you from following through on the threat. Second, I often put aside promotional emails and batch read them between other tasks that require more attention. I’m going to read your email when it works for ME, not when you want it for your metrics. Quick way to get me to unsubscribe. Third, threatening me isn’t keeping me as a customer, or enticing me to be a customer in the future. That aggressive edge of desperation is a turn-off, not a call to action or engagement.

I am also investing in more paid advertising for my own work, to broaden my reach to a larger public.

Note: that is not, by the way, an invitation for people to try to sell me their ad-making skills. I know how to create my own ads; when I run into trouble, I’ve built a network of fellow freelancers to whom I will turn (and pay) first.

I need to make room for healthier, more reciprocal professional relationships in 2024, and cleaning out various subscription lists is a part of it.

How are you cleaning up for 2024?

Build That Life

image courtesy of Melk Hagelslag via pixabay.com

There’s a popular meme that’s made the rounds for the past couple of years that says: “Build a Life You Don’t Need a Vacation From.”

In theory, that’s a great idea. It means find work that pays so you don’t have to stress about keeping a roof over your head (although with the ridiculous cost of housing right now, that’s rarely possible) and food on the table, but that is also work that gives you pleasure and fulfillment.

That’s a good thing.

Most of us go through periods in our lives where we have to take whatever work we can get, because we need the money. Often, that work is exhausting and makes us feel bad about our lives, and it’s hard to gather the energy to move beyond it to something that suits us better.

But doing so is better for us physically, mentally, and that leads us to better opportunities financially.

How do you build that life?

Ignore those who tell you to stop buying yourself a coffee on the way to work and only buy generic brands. Yes, that saves some money in the short run. But at this point in the game, you’d be several hundred years old for it to add up to the deposit on a house.

Plus, denying ourselves small pleasures all the time is unhealthy. The Chronicle of Evidence-Based Mentoring has an article about small pleasures/small annoyances, and how they affect goals.

There’s a difference between enjoying a cup of coffee and blowing the entire family’s budget for the month at a casino in one night. Understanding the difference and learning how to create small, enjoyable daily rituals helps in energy management so that you have the clear mind and strength to build the rest of what you want and need in your life.

One of the things we have to let go of is the sense that pleasure is a sin, and the term “guilty pleasure.” I do not feel guilty about that which gives me pleasure. And it doesn’t make it more titillating and exciting if it is “forbidden.” I am an adult. Others don’t get to “forbid” my choices, unless it is a choice that actively harms them.

Defining pleasure as sin and something wrong is an oppressor’s tool. Embracing our pleasures is a radical act. Much like rest is a radical act in a society that demands you literally work yourself to death for someone else’s profit, pleasure is also a radical act. Pleasure takes many forms, and is a threat to bullies and oppressors, because it teaches people that there is sensation beyond feeling hopeless or like the only way to have control is to harm someone else.

Start building acts of pleasure into your daily life, and you will be on the way to building a life that energizes you, rather than depletes you.

Doing work you love, however, will not negate the need for vacations. We all need breaks and change, even from the good stuff. We need to replenish our creative and energetic wells. If you don’t follow the Nap Ministry on Instagram (https://www.instagram.com/thenapministry/), I highly recommend them. And I am someone who does not nap; a nap at the wrong time will throw me off for days, thanks to my sleep issues.

But I’m learning how to court rest.

For someone whose career was built on 18 hour or more days, working in theatre and film production, this is a huge, terrifying shift. But it’s necessary.

I will always need and want vacations. But I am building a life that doesn’t make me want to run screaming away from it, or go home crying every night and then again every morning (the way I did a few years ago, when I landed what I thought was my dream job, and instead worked under the most toxic boss I’d ever experienced).

Do something TODAY just because it makes you happy.

Then do something tomorrow. And the next day. And the next.

Build. That. Life.

Drop your favorite pleasures in the comments!

Keep Your Word

Puzzle pices spelling out "Trust" in white letters on a gradient blue background
image courtesy of Gerd Altmann via pixabay.com

Whether you’re an independent contractor or hiring an independent contractor (or anyone else, for that matter), keeping your word matters.

Yes, we have contracts to make sure the specifics, scope, expectations, deadlines, and payments are detailed.

Your word still matters.

Don’t promise more than you can deliver

On the independent contractor front, that means understanding the scope of the project and the expectations, and making decisions on whether or not you can deliver. If there are red flags in the scope and expectation, bring that up before you sign the contract. Work out the details.

On the hiring front, make sure you are clear about what support and resources you KNOW you can deliver to your contractor, not what you HOPE to deliver.  Whether it’s contact information, office space, or graphics to support the project, make sure you have it in hand before you offer it. Make sure you know the project’s budget and payment schedule. Don’t agree to one set of terms, and then present the contractor with a written agreement that’s completely different.

Keep clear lines of communication open

We live in a transient world. Things change all the time. Sometimes it’s a change of hierarchy above the person hiring. Sometimes it’s illness or a natural disaster.

Whatever it is, if something has to change, communicate EARLY and OFTEN.

Discussing challenges, obstacles, and sudden changes is different than making excuses. It’s the difference between being active and passive. The more active you are in the relationship, the more likely it will be positive for both sides of it.

As soon as you know there’s going to be a problem, communicate. And communicate with possible solutions for whatever is going on. Then, listen to the other side of the communication, so you can come to a mutual beneficial agreement.

Support that verbal agreement in writing, updating whatever written agreement is already in place.

Complete your commitment and then make decisions about the work relationship moving forward

Unless it is impossible or dangerous, complete the commitment you made, even if the situation is challenging.

Once the project is complete and paid, then take a few days to decide whether or not this is a relationship that should continue. Don’t make a decision when you’re feeling exhausted or burned out. Give yourself time and grace to think it through, and work out if there were other possible options in the scenario.

Plenty of clients choose not to re-hire a freelancer. That works both ways. If the experience was more negative than positive, then disengage, and you can both move on to work with others who are better fits.

Completing the assignment before moving on shows that you take the commitment seriously.

Try Not to Overbook

We talk a lot about the feast or famine cycle in independent contracting. Sometimes, we’re so worried about a possible upcoming famine, or we know we have a big expense looming, that we overbook.

Try to keep a realistic schedule. There will always be times when we need to push through or push harder to finish something and meet a deadline. Sometimes, we have to do it when we don’t feel well or when we are burned out.

Sometimes we take on too much because we either misjudge how long something takes, weren’t given the correct information about it, or because there is more than one excellent opportunity, and we’re afraid of losing them.

We make our choices, and then we follow through on our decisions. That’s part of what makes people want to work with us again. Someone wildly creative who is unreliable causes pain, stress, and extra work to others on the project, and, eventually, people step away and stop working with them (in most situations; there are always exceptions).

If you overbook, do your best (and often more) to meet those commitments, and then take a rest, a step back, and look at ways to avoid painting yourself into that corner again.

Earn trust from others through your actions, and build trust with them when they reciprocate. Make note of whom you can’t trust, and see how you can avoid working with them in the future. If you can’t avoid it, see what mitigation fallbacks you can put into place.

Keep your word. Don’t give your word unless you plan to follow through. Learn to say “no” when something isn’t the right fit. Communicate clearly. Learn from what does and from what does not work. Meet others with kindness and grace while holding firm, realistic boundaries.

Basically, be the type of person with whom you want to work.

Creative Fuel

image courtesy of Speedy McVroom via pixabay.com

What do you use for creative fuel? Do you use elements similar to your work, or do you need something completely different from it to stimulate it?

So often, there’s a delineation made between freelance work for others and creative work one does with fiction or music or painting or whatever. In reality, these are all aspects of our career. We shouldn’t feel forced to monetize everything we do – hobbies are meant to give pleasure. But working in more than one sphere shouldn’t make us feel divided. The elements should feed each other.

When I feel depleted, I need to look at the why:

–Am I working too many hours without a break?

–Do I need to eat or drink something?

–Am I doing work that I dislike?

–Are these tasks/assignments pulling me away from my overall vision, or a path toward them?

Sometimes, we’re just tired. Sometimes, we just feel down about life, the universe, and everything. Sometimes, it’s our subconscious and/or our bodies telling us we’re on the wrong track.

Refilling the creative well with fuel will help us figure out the root cause of the depletion so that we can deal with it, instead of making a temporary fix to get us through the day or the pay period.

Eating foods that energize you in healthy ways, staying hydrated, and taking breaks help keep the day on a more even keel. If it turns out the root cause of your dis-ease is that you are taking on work you don’t like, or you feel that the work you are doing pulls you away from your vision and/or your core integrity, you can sit down and figure out how to make changes. It might be a series of small shifts that add up; it might be a break from what’s holding you back and a completely new direction. But refilling the creative well will help you make those choices from a stronger, more grounded place.

If you’re working too many hours without a break, schedule your breaks like appointments, so that you will actually do them, rather than skipping them. After lunch, I take 30-60 minutes to sit in my reading corner and read something that I’m not being paid to read. Often, it’s re-reading other writers or artists talking about their work: Twyla Tharp, Hilma Wolitzer, Natalie Goldberg, Anne Truitt, Elizabeth Berg, etc. I find it refreshing, and it reminds me to take joy in the work.

I’m attempting to add in a mid-afternoon break, of about 20 minutes, to lie on my acupressure mat, after doing a few backbends or similar stretches to counteract the time spent hunched over a computer.

When the weather gets nice again (today it doesn’t feel like that will EVER happen, but it will), I hope, at least a few times a week, to take a late morning/early afternoon break either out at The Spruces Community Park or up at Windsor Lake. I might bring a book or a notebook and write there. Or I might just sit and BE.

Walks don’t do it for me. Every time someone swears whatever ails me will be fixed by “taking a walk” I want so scream. Walking stresses me out (unless I’m walking a labyrinth). Going into nature and being still there works better for me.

Again, when the weather gets better and I can actually go out and about, I’m going to re-instate the weekly Artist Date. This is a technique Julia Cameron first talked about in THE ARTIST’S WAY. Once a week, you go and do something just for you. My “artist dates” tend to be going to look at art, going to listen to music, or visiting a bookstore or library. Cameron encourages one to do it alone, but as someone who spends so much time alone, I sometimes prefer to do it with someone. And sometimes an artist date will mean attending a meetup or an event by a small local business.

If I’m feeling stuck on a project, often the best way for me to shake the words loose is to go and look at paintings or sculpture.

The irony of refilling the creative well is that, for it to work for me, it can’t feel like it’s related to the work when I go and do it. However, as a writer, EVERYTHING relates to the work, somehow. Every experience is material. That’s why nothing we do or feel, as artists, is ever wasted. It’s part of the whole of our lives and makes our practices more holistic.

What do you use as creative fuel?

It’s All Life

image courtesy of Dr. St. Claire via pixabay.com

I’ve talked, over multiple platforms, about how different freelance/writing factions are often dismissive and condescending toward each other.

Business writers treat fiction writers like it’s a cute lil hobby. Many businesspeople who never write a word swear they’d write a book “if they had time.” Nope. They wouldn’t. They’re not willing to do the work. They’d talk the book to someone they hope not to pay and claim they’d split the non-existent profits, but it’s not happening any time soon.

Fiction writers treat business writers as sellouts, because writers should “write for the love of it.” These are usually fiction writers who aren’t getting paid for their work. Those who are getting paid understand the business as well as the passion.

Loving my job does not mean I forfeit the right to earn a living at it.

Before you got “not all” on me, yeah, I know. I know plenty of writers who do both types of writing, or who do one and don’t try to demean the other. But too many believe what they do is “real” and anything else isn’t.

“Making a living writing” means you get paid for your words and keep a roof over your head, no matter what box those words fall into. And, for freelancers, that often means more than one box.

In my post a few weeks ago, I talked about the need to expand your definition of “freelance” since it goes far beyond doing content or tech work for a typical corporation. Artists and entertainers are freelancers. Basically, anyone who works in an at-will state is a freelancer, although you might have a W-2 now and some temporary benefits.

That’s the reality of the modern work.

We were also told, for years, to compartmentalize our work from our lives. “Close the door when you finish for the day.” Great. Boundaries are a necessity. Sometimes we need boundaries to protect us from ourselves.

But we’re also doing a disservice with “work-life balance” and compartmentalization. Work and life are both portions of life.

Work is PART of life. It’s often a big part, because it gives us the money to live the other parts. But it is a part of life, not separate from it. Because so many people hate their jobs, because hating one’s job is considered normal, we’re trained to separate work from life. It can be a protection mechanism. It can also be weaponized against us.

The pandemic taught us many things, things traditional working environments want us to forget. One is that they don’t give a damn about their workers, as long as they profit. Another is that many jobs don’t need to be done within the corporate space, but they insist on it to have more control, and to give cover to bad managers who should have been fired eons ago. Keeping one’s staff controlled, overworked, underpaid, scrambling to survive, and tying health care to the job, are all ways to keep employees under control.

They are ways to prevent employees from living an holistic life.

Imagine if we all loved our jobs. It’s not out of the realm of possibility, since people are vastly different, with vastly different interests.

Imagine that, even if we didn’t “love” the job, we enjoyed the time spent at work. We found the work challenging in positive way; spent creative time with respectful colleagues who didn’t “yes” us or sabotage us, but worked with us; were surprised when the workday was over because the time flew, and we have the satisfaction of a job well done.

If we do work we love, we are better at it, happier in working with our colleagues, and happier in our lives at home.

Rather than subjugating employees, it would behoove corporations to enhance the lives of their employees, because then the employees would bring more creativity, energy, and talent back to work with them. Plenty of companies talk the talk. Few actually do it.

So we’re on our own to create a healthy work life for ourselves, which then creates a healthier overall life for us, our families, our friends, and, yes, our colleagues at work.

Where does your work fit into your life? How can you make it more holistic? How can your job positively feed the rest of your life in ways beyond money?

Is it about different tasks? Different colleagues? A more flexible schedule? Being able to decorate and personalize your space to make it a joyful and comfortable place to work? Genuine conversations with colleagues? The chance to learn new skills? More support during difficult stretches in your life? Stronger boundaries? (More money is a given).

If there isn’t a way to do that, how can you carve out the time and energy to find something that will?

The paths to this are different for each of us. There are times we have to make tradeoffs for the long and short term. But if we remember that work is part of life and not separate from it, we have a better shot at not only a balanced life, but an integrated, healthier one.

The Toxicity of “Team Player” Syndrome

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Have you ever noticed that if you stand up for yourself in a business situation, the person you confront accuses you of not being a “team player”?

How often, in job listings, is the phrase “must be a team player” used? Which is basically a red flag for “shut up, keep your head down, and don’t make waves, even if it’s a hostile or unethical situation.”

When someone in the business world says that to me, I have to laugh in their face. Because I know the subtext is to allow mistreatment or look the other way from unethical behavior.

I KNOW what being a genuine team player is, and it’s not just going along to get along.

How do I know this? Because I spent decades playing on the ultimate teams.

Not hockey. Although I learned a lot about what makes for solid teamwork when I spent eight months embedded with a minor league hockey team quite a few years ago.

Broadway.

Before Broadway, off-Broadway and off-off Broadway and regional theatre and community theatre and university theatre.

Theatre.

Film production (although there’s far more hierarchy in film production).

A Broadway show can take close to 100 people to keep it running on any given day. A film production uses far more. While there may be ego flares, unless one is actually willing to work as a team for the production to happen, it won’t.

That’s why the creative unions connected to theatre and film production are vital. Because corporate factions always try to use passion and love for the work as a way to demean, demoralize, underpay, and overwork everyone involved.

But in order for either a theatre or a film production to happen through to completion, there has to be genuine teamwork. Each individual on the production needs to be good at their tasks. They have to know when to tamp down personal ego in order to benefit the entire production, and to do it in a way that isn’t demeaning to themselves or anyone else. It’s not about self-sacrifice. It’s about keeping an eye on the goal – a completed production – and treating everyone else on the team with respect. It’s about knowing when to put aside personal dislikes to achieve something beyond what the individuals could achieve alone.

Genuine leaders (be they supervisors, managers, executives) know how to bring out the best in each individual, matching the right individual to the right task, and a way that makes them all shine.

One of my more toxic bosses once said to me, “Your job is to make me look good.”

To which I replied, “No. My job is to make the company look good, and when I do that, it reflects well on you.”

Strong, skilled leaders don’t need to give lectures about being a “team player” because they’ve put together teams that integrate well, support each other, and make each other better than they could be on their own. The leaders know when to step in to guide, nudge in a different direction, and, most important of all, they know when to step back and get out of the way.

Weak leaders, who are leaders in name only, have to talk about “team players” because they are unable to inspire, lead, guide, and lead by example. Their own insecurities, their knowledge that they don’t have enough skill, and their own egos get in the way.

Real teams don’t have to talk about how well they flow together, because they are busy DOING it.

Don’t settle for less.

Expand Your Definition of “Freelance”

image courtesy of Larisa Koshkina via pixabay.com

I am coming out of a period of frustration with writerly “factions” who put blinders on and can’t see beyond the scope of their own jobs. Even other freelancers.

There’s the copy/content writing freelancer faction that looks at what they do as the only “professional” writing, and work pretty much along corporate lines, although with a looser structure to suit their goals and lives. They don’t take fiction/scriptwriting seriously and don’t believe anyone THEY KNOW could possibly making a living at it; ergo , it’s a “hobby” or a “side hustle.”

There’s the contingent of fiction writers who look at copy/content/business writing as sell-out hack work (forgetting that those hacks who work for the publishers are a good part of the reason their books sell at all). They consider their own writing and that of writers on the same tier as they are as the only “real writing” and are condescending to other writers. Yet even those traditionally published writers on large contracts too often forget that they, too, are freelancers. Their publishers aren’t offering them health insurance and 401k benefits and vacation time, and their publishers can fire them by not contracting more books.

There are plenty of writers in each category who don’t do this, and aren’t condescending to anyone, realizing that we’re all doing the best we can, no one knows what the hell we’re doing, and we all make it up as we go along. We do the best we can to support each other on creative, emotional, and financial levels. We build genuine community.

But, sadly, those faction writers are often the ones we cross paths with, especially on social media. Some are loud and bullying; others are more quietly subversive, finding cracks in one’s exhaustion or esteem to then exploit to make the person they are “advising” feel even worse, and to make themselves more powerful.

As someone who moves between all kinds of writing, I have little patience with those who don’t take any portion of my work seriously. If I write words for anything and get paid for them, I am making my living writing. Writing IS my day job. Writing is my vocation as well as my passion. ALL kinds of writing, not just what some self-important faction deems as “real” writing.

Broaden out your perspective. Broadway? Television shows? Everyone working on them, except for the top executives, is basically a freelancer. Even though, while we work on a stage or film/tv production, we are on a W-2, and paying into health care, benefits, and the rest. Because a Broadway show can close at any time. A television show can get cancelled in the blink of an eye. The film production will finish, and then you’re out there looking for work. This is true for actors and production crew and designers and directors and writers and all the other positions involved in getting you entertainment.

Entertainment work is transient and short term. Okay, except for Mariska Hargitay and those working for 24 seasons on LAW & ORDER SVU. But even that show will someday end.  And she’ll be in a position to choose what she wants to do next. I mean, look, PHANTOM OF THE OPERA is closing on Broadway after 34 years.

There’s no such thing as job security in the entertainment industry.

Of course, there’s no such thing as job security in ANY industry anymore. It’s been obvious for a good many years now, and the pandemic really brought that home when employers were happy to cut lose employees, only to try and hire them back later at lower wages. At first, it looked like it wasn’t working, so corporations, in spite of record profits, are now trying to manufacture a recession in order to force people back into substandard wages. Hopefully, enough people won’t give in.

Artists are freelancers. They are commissioned by project, or by gallery show. Adjunct professors are basically freelancers, having to worry if their academic institution will hire them back. Any state that allows “at will” employment means their employees have no security. It’s not about how well the employee does the job; it’s about corporate whims.

We all need periods of time when we sink into our work routines, know there’s X amount of money coming in, and have at least a few months where we’re not worried from paycheck to paycheck, and try to build some decent savings.

But don’t forget that even the most seemingly secure job can be transient. Companies are sold, change management, go under. An illness or other life change can affect your ability to do your job the way you did before, and the company may choose to cut you loose rather than to make accommodations.

If you’re in a job where you feel secure, bask in it, at least for a little while.

But keep your resume up to date, stay in touch with friends and colleagues from previous jobs, and keep expanding your network. Put what you can aside for the future (many can’t; with wages stagnant, many of us barely make expenses each month, no matter how many coffees we forgo – which is, by the way, a condescending and insulting metric). Be open to new opportunities. If you are happy where you are, you can always say no to switching jobs. But it’s also rewarding to be considered and invited into new opportunities.

This ebbs and flows. Sometimes we’re too tired to make much effort. But putting aside an hour or two every month to connect or reconnect with people will enrich your life (because most people are interesting, if you just give them a chance), and position you for work opportunities.

At the end of the day, no matter how secure we think we are, we are really all freelancers. Especially in a society where a political faction is determined to destroy any safety nets.

Plan accordingly.

Values and Your Work

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We often talk about the value of our work (as we should), and not to undervalue it. We should be paid fairly and appropriately for our work. We should be able to earn a living at it, and turn down work that doesn’t pay fairly for skills. But we also need to consider the values around our work, and those with whom we work.

There’s a lot of noise about politics invading business (when, in reality, it’s the other way around).

It’s always been important (even when not always possible) to understand where your values lie and what lines you will and won’t cross, in the name of “doing your job” or “keeping your job.” Many of us have had to take work, for a period of time, at companies whose values run counter to ours. With any luck (and a lot of work outside of work), it gives us temporary financial stability to find work better suited to us on all levels.

Freelancers have more choice. When we pitch to companies, it behooves us to research them in depth. That goes beyond reading over the website and the employee reviews on various sites (although it includes all of that). It means doing research on the leaders in the company, and seeing where the company places money in the name of “philanthropy.” If a company funds an ideal that causes harm to the environment, to people I care about, or to me, then it’s not a company with which I should work. Even when they pay well.

When I was starting out in the work world, I was told that “professionals” don’t care about the ideology of the company for whom they work. That it doesn’t matter. That, as a “professional” I should rise about ethics concerns and perform the work, or I wasn’t professional.

That, of course, is the crock of (deleted) fed to us to keep us docile, and allowing unethical organizations to profit from our skills. Too often, we have aided companies who actively work against our best interests.

We did what we thought was right at the time. Now that we know better, we can DO better.

Years ago, I was approached by a Major Company to help create a “lifestyle campaign” for their product. A product proven to cause harm. But I was supposed to create a campaign for it, encouraging people to do something that was likely to kill them. I was offered $250,000 for a six-month contract.

It was tempting. But I could not agree to it, because I knew I could not live with myself if I created something successful, that, ultimately, convinced people to make harmful choices.

Believe me, over the years, there were times when I was struggling when I wondered if I should have just sucked it up and signed on. But I’m glad I didn’t.

I recently read a book called VALUES FIRST: HOW KNOWING YOUR CORE BELIEFS CAN GET YOU THE LIFE AND CAREER YOU WANT by Laura Eigel. It’s geared to a much more corporate career ladder than I have any interest in climbing (especially at this stage in my life).  But there are a lot of useful tools in the book to help decide and discern what matters to you in your work life, and then steps to stay true to it.

There’s lots of noise about “cancel culture.” I grew up taught about “conscientious consumerism.” If and when I learn that a company has practices or donates money counter to my values, I stop doing business with them, whenever possible. There are certain businesses into which I don’t set foot, because I already know how despicable their values are, in comparison to mine. I have the right not to do business with them. I have the right to place my money elsewhere, with companies whose vision, missions, and values align better with mine.

As a freelancer, the companies with whom I choose to partner also need to meet those values.

Some of my colleagues shrug and say they look at it as a way of sticking it to these companies, that they are getting money away from the companies, when the companies would be horrified by what these individuals believe. On one level, I understand that. But my disagreement comes in that these colleagues are also making it possible, through their skills, for these companies to cause increased harm.

Have you ever been in a position where you had to accept work from someone actively doing harm? How did you reconcile with that? Have you ever turned down work because of a company’s values?

Ink-Dipped Advice: Creativity is A Business

image courtesy of Alexandr Ivanov via pixabay.com

Every few weeks, there’s a flare-up about how getting paid for one’s work in the arts is “selling out” and that “real” artists in whatever the discipline should “do it for love, not money.”

Love doesn’t pay the rent or keep food on the table.

Then there are those who “invite” artists to participate in their project, for “exposure.”

As a good friend of mine once said, “People die of exposure. Give me the cash.”

This type of “artists don’t deserve to be paid” or “get a real job” or “art should be free and accessible to everyone, so artists shouldn’t want payment” bullies tend to fall into two camps. One camp is made up of the faction who has no problem profiting off art, but doesn’t want to pay the artist. The other camp is those who “would” make art “if they had time” or “if there was any money in it” or if they weren’t “such a perfectionist” or don’t have the courage to face the necessary rejection involved in being a working artist and therefore don’t believe anyone else should get paid for it.

Art should be accessible to everyone. Our souls require it. But that doesn’t mean artists should starve while corporations profit.

I’ve said it before and I’ll say it again: Loving my job does not mean I forfeit the right to get paid. Money and art are not mutually exclusive.

The fact that I consider it my profession doesn’t lessen my commitment. If anything, it strengthens it.

Creativity is a thriving business. Yes. A business. People make money at it. Broadway’s profit in the 2021 season was $845, 414, 945. Broadway is still recovering from Covid. Revenue in the 2018-19 season hit the record $1.829 BILLION. (Figures from thewrap.com, who get it from the Broadway League). According to the Hollywood Reporter, the film industry pulled in $21.3 BILLION dollars in 2021. According to statista.com, the global art market transactions added up to $65.1 BILLION dollars in 2021. The traditional publishing industry, according to AAP StatShot/pubishingperspectives.com, made $1.1 BILLION. The museum industry, which offers programs and artists across disciplines, made $15.4 BILLION dollars in 2021. According to the BBC, the music industry took in $25.9 BILLION dollars. According to the Arts Action Fund, here in my home state of Massachusetts, the arts and cultural sector portion of the state’s overall economy in 2019, pre-pandemic, was $25.5 BILLION dollars. That’s how much the arts brought in, as far as revenue, to the state.

Most of these figures are lower than pre-pandemic. There are also regional theatres, who are at various tiers, and have to re-think sustainable business practices as they re-open post-pandemic, small and independent publishers, the dance industry, and all the other art forms not listed.

SOMEONE is making money. And too many make money off the myth that in order to be an artist, the creator must starve. That is a myth sustained to exploit creators.

It SHOULD be the creators who profit, and, in disciplines that need tech and editors and other support people, everyone involved should be paid a living wage.

The attitude that artists sell out when they are paid for their work while those who underpay and overwork artists make sums of money that could solve world poverty is destructive.

Creativity IS a business.

Artists should not starve, do not deserve to starve, deserve to be paid a living wage for their work, and royalties/residuals on work that continues to bring in revenue, and should not have to work jobs outside of their profession to survive. The same way the plumber, the doctor, the lawyer does not have to work in jobs outside of their profession to survive.

Artists also need to stop allowing non-artists to condescend and patronize that they are “flakey artists” and don’t have the capacity for business. Artists are capable of creating, solving problems, fixing things, stretching budgets, and repurposing the most mundane objects to transform them into creations of beauty. Artists are able to stimulate, provoke, engage, enchant, and connect on an intimate level, challenging their audiences to a greater understanding of humanity and complexity.

Which is why artists are a threat to small-minded, authoritarian-leaning, exploitative control freaks.

The first step artists need to take is to believe in their own value. Each artist’s voice is unique in the world, and each voice has something of use and purpose.

Once artists know their own value, then they can learn how to position it in the marketplace.

Another thing artists need to do is to set the boundary, and dig into the fact that “No” is a complete sentence.

Every potential project needs to fit criteria unique to each artist:

–Does it encourage growth in the artist?

–Does it encourage engagement with its audience?

–How does it fit into the overall body of the artist’s work?

–What bridge does this build, in terms of new audiences and opportunities?

–What sacrifice does it require on behalf of the artist’s investment of time, creativity, relationships? In other words, will the project be worth it? While not everything can be calculated in financial terms, those need to be part of the equation. Should an artist choose to do something without financial compensation, there must be other compensations beyond “exposure” and “you should be grateful I’m asking you to work for free.” There’s no rule about never working for free, unless an individual chooses to live by that rule. But make sure that working without financial compensation has benefits beyond being told it should make you feel good.

–What support systems does this project require? How will they be put in place? How much of the emotional labor is the artist’s, and where are there systems, organizations, and other personnel who can help?

–What other opportunities must be missed in order to accept this one?

Individuals will have different lists of needs, but creating that list for oneself, and then making sure that a new project/opportunity weighs in more positively than negatively against the individual list will allow better working situations, more creativity, and stronger building blocks.

There are times relationships will be lost. Jealousy, envy, pettiness, sabotage, disrespect, and rejection are all part of an artist’s life. How the individual chooses to handle each instance have a lot of to do with how an artist builds a career.

As far as business-related skills, arts advocacy organizations are likely to offer workshops on the business skills needed to support one’s life in the arts. Assets for Artists, in the area where I now live, offers free professional development workshops for artists covering business and finance. Creative Capital offers workshops for managing the business side of one’s career. Spend some time researching, and find out what’s available in your area.

Artists are capable of critical thinking, or they wouldn’t be able to create. These critical thinking skills can be useful in figuring out how to apply business skills in the arts. For instance, I recently read Laura Eigel’s VALUES FIRST: HOW KNOWING YOUR CORE BELIEFS CAN GET YOU THE CAREER AND LIFE YOU WANT. It’s geared toward corporate leaders. Yet there were techniques and exercises and suggestions that are useful in arts-related situations.

Break that mythological barrier that artists “can’t” understand business because they’re too flighty, and that those skilled in business lack creativity. I’m grateful for the art of the accountant – those accountants have a passion for what they do, so I don’t have to. I can learn the basics of keeping my financials in good shape, and then turn it over to a  professional who loves their job (AND IS PAID FOR IT, and no one ever questions that an accountant should be paid). I know when to bring in someone with more skills than mine, and that’s part of the business of art, too. Bring in the right people to do the work.

People are human. They make mistakes. Hopefully they learn, and they try to do better going forward, and demonstrate that effort through positive action and words. The arts teach us about facets of human experience we might not have, and might not yet understand. That is part of makes it both wonderful and dangerous.

Remember: individuals within corporate entities that have clout in the industry are making huge sums of money. Many of those individuals make huge sums of money while trying to pay the creators and craftspeople less for each project, while they continue to make higher profits.

The Trickle-Down Economy has always been a myth to keep people overworked and underpaid, in order to keep them under control, desperate, and helpless. Art is a way to navigate through and learn how to create a better world through beauty, empathy, understanding, bearing witness to injustice, and daring to dream a better world. It makes sense that those making the most money want to sell the anti-artist myths as broadly as possible, to keep control.

Don’t let them.

The first step to creating that better world is knowing your own value in it, and not letting anyone undervalue you, on emotional or financial levels.

Talk Money Early

image courtesy of nattanan23 via pixabay.com

With all the chest-beating and wailing hiring managers and recruiters are doing about this so-called “labor shortage” too many of them are still stubborn about not talking money early in the process.

Salary/fee/hourly should be in the job posting and/or description.

A range is better than nothing, but specifics are better.

As a job hunter, if you see a posting without any mention of money, it’s a good indication that they will try to lowball you in the hiring process. If it’s marked “DOE” (which means “depending on experience), that’s also a sign they hope to lowball candidates, since they will move the “experience” goalpost to give themselves the best break.

Instead of complaining about such listings, skip them. Don’t even bother to apply. The job will not pay anywhere close to what it should for the required skills. If it did, the company would be happy to list the payment.

If there’s a way so to do, let the listing site know that you’re skipping a listing because payment is not defined.

Something else all of us should do, whether we are happily ensconced in salaried jobs, entrepreneurial freelancers, or anywhere in between, is to write letters to both our state’s labor secretary and the US Secretary of Labor (currently Marty Walsh, for whom I have a high regard). Request that it become a requirement of any job posting to list salary/fee/payment. Follow up every few months. When you have meet-and-greet sessions with your elected officials, bring it up.

Beyond needing the monetary compensation listed in the job description, it should be one of the first things discussed, either in the interview scheduling or in the FIRST interview.

Far too often, a recruiter has wanted to schedule a meeting, and, when I’ve asked what the compensation for the position is, I’m told, “I don’t know.”

Why don’t you know? Why doesn’t the company TRUST you with that information? You can’t get the best candidates for the position without talking money.

To which I reply, “Please find out and get back to me and then we can talk about moving forward.”

Far too often, money is ignored not just in first interviews, but over a series of interviews. Too often, the interviewer becomes defensive when money is brought up. “If you really were interested in the job, you wouldn’t want to talk money yet.”

Um, sweetheart, one of the reasons I’m interested or not interested in the job is the money. This is how I make my living. I don’t worry about compensation for volunteer work. But when it is my profession, the money matters. As I’ve said when I’m told I should be “grateful” to work without compensation, “I chooose my volunteer work. You are not on that list.”

If you get a response trying to guilt you for wanting to find out if they’re willing to pay for your skills, the best thing to do is to end the interview immediately, citing that this is obviously not a good fit. The subtext is, of course, “and you can’t afford me.”

“Oh, we never talk money until we make an offer.”

This is a reminder that the offer is the START of the financial negotiations. The offer is made, and the candidate weighs if that makes sense in terms of all the different factors different people have to consider when accepting any job: money, skills, time, work environment, how it affects other portions of life, etc. If the offer is acceptable and the benefits package (where appropriate) work, by all means, get it all in writing and accept. Otherwise, counteroffer.

Again, a company that is insulted by a counteroffer is a big red flag.

Professionals understand that both sides want certain things, and both sides need to be willing to compromise on certain things.

The earlier in the process money is discussed, the smoother the entire interview process will flow. If you know the money doesn’t meet your needs, and it’s unlikely the rest of the elements of the job will make up for it, you can bow out gracefully early, and save everyone time and frustration. If the salary range is acceptable and the interview process goes well, there’s room to discuss where in the range works for both parties.

Recruiters need to be honest with both candidates and clients. I’ve sat in far too many interviews, where, through the conversation, the client and I discovered that the recruiter had told each of us what they thought we wanted to hear instead of telling me the truth about the job parameters and the client the truth about the kind of position for which I was looking. Too often, I’ve been thrown at clients, going on the job description detailed by the recruiter, only to find it was vastly different from what the person interviewing me needed – and was something in which I had no interest.

In freelance/consulting situations, money should come up early, and usually does. Whether it’s part of the initial conversation of “how can I help you in your business needs?” that leads to “this is my project rate” or a breakdown of what different portions of the projects will cost, or the hourly rate, talking money early decides whether or not you can work together. If the client is unsure, you can say, “What is your projected budget for this project?” and then, if it’s too low for your rates, suggest ways to tighten the scope of the project so that it works for both of you. And then write up a detailed contract, to prevent scope creep. Or part ways, perhaps making a referral (unless their budget is so small, none of your contacts can take it on, either).

Companies should be delighted to talk money early. Everyone’s time and energy are then better served, and the interview process is more about finding the right candidate instead of the cheapest labor.