What Do You Want (and Need) From Work?

image courtesy of Pavlofox via pixabay.com

Last week, we talked here about the need to re-invent work. Then, over on the Goals, Dreams, and Resolutions site earlier this week, I talked about the need to re-establish one’s sense of self.

Far too many businesses are trying to gain for themselves by making us feel terrible – all this “free time” we have now, and all the things we “should” be doing because we can’t be out and about the way we used to gambol.

They’re also counting on us being so desperate to earn a living that we’ll take even less than we earned before the pandemic. “You’ll get nothing and like it” is their refrain.

If the pandemic has taught us anything, it’s how poorly most companies treated their employees in the first place.

Remember, without people to actually do the work, the company cannot exist.

If they hire people that do the work badly (which, if they don’t pay properly, that’s all they will get in the long run), they will go under.

Instead of listening to statistics by businesses for businesses, let’s look at personal realities, and use those realities to reshape how we are going to navigate both our work world and our social world.

Not everyone likes to work remotely. Not every job CAN be done remotely.

As an introvert, I realized how often I was forced to behave like an extrovert in a typical work setting, and what a toll that took on my health and my productivity. It didn’t matter if I turned in three times the work ahead of schedule – if I wasn’t in the building so the managers could interrupt me, ruin my productivity, and repeatedly put me in situations that caused stress and discomfort, it wasn’t “real work” and I wasn’t being a “team player.”

During the pandemic, the stress wasn’t from working remotely. It was that every foray off the property held the literal prospect of death to me or someone in my family. And, as time went on, it was the external pressures from those who wanted, again, to lower my productivity and add discomfort to feel powerful and force me to be “part of the team.”

I am perfectly capable of being “part of the team” without setting foot in the office. There’s this thing called Zoom (which we’re all tired of at this point). There’s email. There are scheduled phone calls (I only do phone calls by appointment). As long as I collaborate and hit the deadlines with quality work, I shouldn’t have to be forced, repeatedly, into onsite situations that cause misery in order to make someone else feel powerful.

I realized how many unhealthy compromises I’d made since I moved here. Far more unhealthy compromises than I’d ever made in the decades I worked in theatre and film production.

In the weeks leading to the Stay-at-Home, I was even talking with potential clients who insisted that I work onsite – even though I knew it would make me miserable.

So the past few months have made me redefine both what I want and what I need from work, and I encourage you to do the same.

I went into the arts because of the passion I have for the work. I loved my time working backstage and on set. Now, I love my time writing. I don’t consider the fiction and plays the “real writing” and the marketing/business/consulting a “day job.”

As far as I’m concerned, they are all of a piece.

Make a list of what you NEED from you work.

Mine includes:

Enough money so I’m not scrambling from payment to payment and don’t have to worry about basics like rent, food, utilities, health insurance, car, emergency vet bills, etc. It also must be reliably paid, not put off with excuses. Pay me per our contract.

A sense of purpose and passion from those with whom I work. This can be small business owners who love what they do; or larger companies with a bigger mission. But there needs to be more to it than bottom line profit.

Alignment with my values. I am not going to work for people/organizations/businesses I believe cause harm/fuel hatred, bigotry, racism, and misogyny. Even though those businesses usually pay more than those in alignment with my values as a person.

Creativity. My job needs to let me use the creative part of my psyche, maybe in ways I didn’t expect to use it.

Autonomy. Too often what is called “follow up” is actually “nagging.” If we’ve set a deadline, you will get what you need by that deadline. Suddenly asking for it a week early and bugging me about it doesn’t get it to you faster. If the deadline has changed for some reason, tell me it has changed and why it’s changed and we will deal with it. But don’t nag. Communicate clearly. And don’t micromanage every moment of my day.

Humor. I love to laugh, and a sense of humor is important, especially on tight deadlines when there’s a lot at stake.

Clear Communication. Don’t come at me with passive aggressive behavior. You want or need something? Be clear about it. Don’t lie to me, especially not by omission.

Respect for my boundaries. “No” is a complete sentence. I do not have to embellish. If an emergency comes up, I will take on additional work outside my regular scope or outside my regular workweek; but it needs to be requested with respect and not become expected. I have a life that is separate from my work and just as important.

Room for growth. I want to learn and grow both personally and professionally. I don’t want to be pushed into additional tasks because the company is too cheap to hire enough qualified personnel. I want to grow within my own scope of duties. I want encouragement to share ideas and have opportunities.

Fully Remote. At this point in the game, that is what I want in the foreseeable future. It was a “want” before; now it is a need.

If any of the above list is missing, I am miserable, and know I need to change my work situation.

What do I WANT?

That’s a little different. The wants are what make the job special and exciting.

Paid holidays and vacations. Which means, when I’m working freelance, the money and the ability to book that time without pushback.

Variety. I like to write across different topics and in different areas – blog posts or articles or social media posts or courses or press releases or strategic plans. Anything that is scripted, be it for a video, a speech, or radio/podcast, and I’m in heaven.

Positive Colleagues. An overall positive work atmosphere, even if it’s via Zoom or email, matters. We all have tough days, or even tough stretches. But if one particular person is ALWAYS unhappy, it starts to create a ripple effect of stress.

An environment where everyone is encouraged to use their strengths and improve their weaknesses, rather than being thrown into something that’s a weakness without support or training.

Encouragement to connect beyond the work, and get to know my colleagues as human beings. What do we all like to do when we’re not working? What are our other passions and causes? How can we work together to build a better world?

Recognize and value the work. Recognize and value the work of everyone in the organization. It’s not about a fancier title. It’s about daily treatment and being paid fairly.

Encouragement for learning opportunities and creative opportunities, even if they don’t immediately benefit the client.

No more “at will” work. Most of my clients and I are on specific contracts, which is great. I do have a couple of clients that have me on retainer, but it’s “at will” and I need to change those parameters.

I’m sure I could make a more comprehensive list – and I’m working on it. But as I restructure my work life during the ongoing pandemic and figure out how I want it to look post-pandemic, these are all elements that matter to me.

As this list evolves, I will take steps to bring anything out of alignment into alignment. Then, I will grow, change, and respond to the world, and will adjust more. Which is a good thing.

What are your needs in a work situation? And wants?

How have they changed over the past few months?

Ink-Dipped Advice: Time to Reinvent Work

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There are too many stresses in our daily lives right now: the fact that leaving the house can kill us, bosses who don’t believe we are actually working unless they can stare at us; job loss, which too often means the loss of health insurance, unemployment benefits running out, a government who would rather see us die en masse for their personal profit than give us tools to live with basic human dignity, and so forth.

We are exhausted.

And yet, this is the time, as everything falls apart is when we have to carve out the time, in spite of the stress, to reinvent and rebuild the society we want.

Part of that is to reinvent work.

Life in the Arts

I spent decades working professionally in theatre, film, and television production.  Yes, until I started working off Broadway full time, and then on Broadway full time, I often took stopgap jobs in offices and temp jobs along the way.

People who claim they want a career in the arts but feel stuck in their day jobs constantly ask me how I could earn enough to live on in the arts.

Because I was ruthless in the knowledge and practice that any day job was just that – temporary. Its only purpose was to make it possible for me to work in the arts. If and when it interfered with a paying theatre job, it was the day job that was chucked. I NEVER turned down a paid (emphasis on “paid”) job in the arts because it meant quitting a day job.

Even knowing that theatre and film jobs are temporary and transitory.

“But I have responsibilities!” People whine.

You think I don’t? I have been earning my way since I was a teenager. At a certain point, I became the breadwinner and caretaker of other members of my family. Sometimes I have been that for my family of choice as well. I have responsibilities.

But I was committed to my career choice, and every work decision was made around building that career, not conforming to other people’s definition of “real work.” Believe me, my entire life, I’ve heard “when are you going to get a REAL job?” This is from people who couldn’t last a single day if they had to work a full Broadway production schedule or an 18-hour day on a film set.

I knew what I wanted from my career, and I did it.

Too often, people claim they want a career in the arts. But it’s easy to fall into a corporate job with a regular salary. If you CHOOSE that route, it’s perfectly valid. But own the choice. Don’t pretend the corporate job and your “responsibilities” prevent you from doing the work you claim you want to do. The only thing standing in your way is you.

The other important element is to dump unsupportive partners. Because I am driven and organized, too many men tried to get me to give up my dream and focus that energy and drive on theirs. Not one of them were worth it, and getting every single one of them out of my life was the right choice. I’ve had some great men in my life, but I knew even the good ones couldn’t sustain the lifelong journey. The ones who tried to sabotage me were kicked to the curb pretty damn fast.

If my career choice had been in the stock market or in finance or medicine or law, no one would have ever questioned the dedication or the long hours. But, because it’s in the arts, everybody’s a critic.

I consider myself still working in the arts, even with the business and marketing writing I do. I work hard to balance the writing other people pay me to do with the novels, plays, and radio plays I write.

That doesn’t mean I consider business writing a “day job” and fiction/scripting my “real” writing. They are both creative. I love working with businesses who are passionate about what they do, and communicating that passion in a way that enchants, engages, and expands their audience. It’s my real work as much as writing a novel or a play is real work. It’s a facet of my career.

Pandemic Aftershocks

Since we’re still in the middle of a worsening pandemic, thanks to the lack of leadership and inhumanity at the Federal level, we don’t know the full extent of the aftershocks or how long they take.

Artists are finding new ways to create, engage, and entertain an audience. Production skills will also evolve. The need for art is growing, not ceasing, and I believe that theatre, film, music, dance, visual arts – all of these will grow and find new ways to connect with audiences.

Businesses need good writers more than ever. One of the analytics companies (I can’t find the link, apologies) figures that businesses that didn’t communicate with their audience during the pandemic lost up to 78% of that audience.

Businesses that communicate poorly with their audiences are also taking a hit. Life is different now. Tossing out over-used catchphrases that wore out their welcome back in March, or pretending it’s all over and everything is back to the way it was hurts your audience. I know, as a consumer, reading some of the ridiculous marketing schemes cause me physical pain. I turn away.

I am not likely to turn back.

Businesses that allow customers inside without a mask, or to slide the mask down once inside? I walk out. I don’t spend money there. Nor will I come back once there’s a vaccine, and we are safely able to resume a semblance of former activities.

They have lost my business permanently.

Rebuilding Work

One of the significant truths the shutdowns and stay-at-home orders revealed is that few office jobs need to be done in corporate space.

The day is often structured differently, especially if childcare and children’s online learning are involved. But the work can be done remotely.

Those of us who’ve worked remotely for a company and/or as freelancers already knew that. We’ve had to fight to because corporations find it useful to promote the toxic myth that it’s not “real work” unless it’s in THEIR space where they can monitor you.

They’re wrong.

It’s time not to return to that model. Where constant interruptions, unnecessary meetings to give a bombastic executive an audience, and a workday structured for least productivity but maximum low morale are considered “normal.”

We were groomed – and I use that triggering word deliberately – by corporations to believe that this type of work day and work environment was the only “real work.”

We’ve learned differently.

Yes, certain jobs need to be done on site. But plenty of office jobs can be done virtually. If some workers prefer the community office environment, they should have that option, once it’s safe. But for those who are more productive, as long as they hit their deadlines and deliver, the option to work remotely should be permanent.

Tools for Positive Change

UBI. Universal Basic Income gives everyone a chance for basic human dignity. Especially during the pandemic, it allows people to pay the bills, keep a roof over their head, food on the table, and, most importantly, to stay home. It allows them to put money back into the economy for all of the above, and maybe even support some small businesses and artisans. That slows the spread of the infection, gives the medical community time to come up with vaccines and treatments, and save lives. If people aren’t putting their lives at risk daily, forced to go back into unsafe environments, but are allowed dignity, many of them will be able to create, invent, and come up with ideas that will positively transform their lives and our world that we can’t even yet imagine.

Health insurance not connected to jobs. Too many people are forced to stay in negative work situations because they are afraid of losing their health insurance. Then we hit a depression, like the one we’re in now, and they lost the job and the health insurance anyway. This needs to stop. Health insurance needs to be connected to the individual, and travel with the person from job to job. Part of that restructuring includes changing insurance from profit to non-profit companies, and removing stock options.

Benefits not tied to the job. EVERY job, even part-time and 1099 jobs, should have to toss a few dollars ON TOP OF (not deducted from) every paycheck into a pot tied to the individual for unemployment, paid time off, and retirement. IN ADDITION to money tossed into the insurance pot.

Affordable internet everywhere. Remote workers contribute to their local economies. They buy food, pay taxes, hopefully shop locally when they can, participate in their communities. It’s vital to keep people connected with affordable technology in the most rural areas. And people need options. No single corporation can be allowed to monopolize any utility.

The next generation doesn’t owe it to us to suffer. I am so sick and tired of hearing “well, I had to work hard, and no one wants to work anymore.” People do want to work hard, but they also want to work differently.  We should be making it better for the next generation, and then they make it better for the following generation and so forth and so on.  The previous generation broke barriers. Instead of regressing (like we’ve done the past years), it’s time for us to break barriers.

Fair pay for a day’s work. And benefits.  UBI doesn’t negate the need for fair pay. If you aren’t willing to pay a living wage, and throw benefits into a pot for the individual, you don’t get to have employees. Do the damn work yourself. And let’s stop this only paying a 35-hour week or a 37.5-hour week. Or working 8-5 instead of 9-5 if someone wants to eat. You want me to work for you all damn day? You can damn well pay me for a LUNCH HOUR.

Affordable housing. What developers present as “affordable” housing isn’t.  The formula for affordable housing needs to be 30% of a month of 40-hour weeks at the minimum wage for that state. THAT is affordable. No one should have to work multiple jobs in order to pay rent, and rent should not be 80% of a person’s income (which it too often is).

How Do We Get There?

Millions of us are out of work right now, and worried. Perhaps even desperate. Corporations are counting on that. They got millions of dollars in SBA loans, have bought back stocks, paid bonuses to top execs, and laid off the people who do the actual work. Now, they want to hire people back at lower rates without benefits because “the economy.”

If you have to take anything that comes along, then do what you need to do.

But take Liz Ryan’s advice over on The Human Workplace, and always be looking for another job. Consider it a temp job. Keep looking, pitching, sending out resumes and LOIs, talking to people, expanding your network.

As soon as you get a better opportunity, take it. Companies stopped being loyal to their employees decades ago. They blame the employees, saying they jump to a different job after two years and “don’t want to work.” Hmm, maybe if companies paid decent wages, benefits, funded pension plans (which are EARNED benefits as much as Social Security is an  EARNED benefit) and treated their employees with decency and dignity, their employees would stay.

Don’t believe corporate spin. Take what you need to survive. Jump when something better comes along. Misplaced loyalty will destroy you every time.

Take Stock. Then Take Steps.

In and amongst the worry (and we’re all worried, on so many fronts right now), take stock of the career you’ve had and the career you want. Where are they aligned? Where are they apart? Where are they in conflict?

Start taking small actions every day to move towards the career you want. Fifteen minutes a day working towards both the kind of work you want to do and the environment in which you want to do it.

Then DO.

Work with your elected officials on town, state, and Federal levels. Let them know what you want out of your society. HELP them get there. It’s not just about donating money. It’s about regular communication so they can represent you, and it’s about ideas. Write proposals, with detailed action steps.

That helps them, and hones skills you can use in a variety of jobs.

Read bills coming up for a vote, and let your elected officials know how you feel about them. They can’t represent you if you don’t communicate.

You can read Federal bills coming up for a vote here..

Your state and town will have information on their websites. It doesn’t take that much time to keep up on these bills, and it pays off in every aspect of your life, because it affects every aspect of your life.

Vote. In EVERY election.

Say No. Speak up at work. Speak up in interviews. Companies are counting on us to be terrified and desperate. If enough of us say no, they have to change the way they treat workers, or go out of business. Find people with similar work and life sensibilities, and become entrepreneurs. Terrifying, right? But also fulfilling. You can do better work on your own and be a better boss than those who mistreated you.

Yes, it’s terrifying and overwhelming at times. Start slowly. Rest when you need to. But remember that you owe your best energy and creativity to making YOUR life a work of art, not creating something for others to profit from in perpetuity.

How are you reinventing work from what you’ve learned during the pandemic?

Ink-Dipped Advice: Sometimes Local Is The Wrong Choice

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The title got your attention, and the topic may annoy people.

We’ve spent so much time talking about “shop local”  and “buy small.” There are even weekends dedicated to that – the Saturday after Black Friday, for instance.

In many cases, I’m all for it. I’d much rather spend my hard-earned dollars on a local artisan making a terrific product than at a big, anonymous box store.

However, there are also artisans and small businesses who create great products all over the country and all over the world. I like to support them by purchasing their products when I can. That does not negate the local businesses.  I can buy from both.

With the re-opening, sometimes shopping local is even less of a smart choice. While my state mandates that local businesses must require customers to wear a mask to enter, it’s rarely enforced. One of the local businesses I supported during stay-at-home is allowing people in without the required masks. They SAY they want customers masked; but when I was in there last week, customers walked in wearing the mask, then slid it down to their neck and got right up close and personal with employees and didn’t social distance.

I call them the Sliding Mask Skanks.

I’ve shopped a good deal at this business since I moved here ten years ago; won’t be going back any time soon, since I don’t feel they are protecting either their employees or their customers. I was uncomfortable, angry, and felt unsafe. I bought much less than I planned, because all I wanted to do was get away from the Sliding Mask Skanks before one of them contaminated me. I considered putting everything back and walking out without buying anything, but that would have put me at more risk that simply checking out with what I had.

Another local business, offering the same type of product “strongly encourages” masks, but does not require them. So I’m not shopping there.

Meanwhile, a local business in the same line of work about forty minutes away not only requires the mask, but takes the temperature of customers before allowing them in.

I’ll drive the forty minutes and shop there instead.

Too many businesses are not enforcing the mask rule, are not protecting either customers or employees, because they’d rather get a few bucks out of the Covidiots, especially if they’re tourists, then build a sustainable future in the community by refusing them entrance. Or making them leave when they take off the mask.

These businesses have not yet figured out that when everybody’s dead, there’s no one to buy their products.

They will.

I don’t intend to be one of the casualties.

There are other local businesses that are letting the guidelines slide, while claiming they are following them. Not shopping there.  I’ll hunt down individual artisans and order from them instead (and ask that they not ship via UPS, since UPS has now lost three packages in the past month. Again, not acceptable).

I’m keeping track of the businesses that aren’t protecting employees and customers. I will think long and hard when there is a vaccine and there is treatment and it’s “safe” to go out and about like we used to – do I really want to give my money to a place that didn’t look after their people, but were willing to put their lives at risk during the phased re-opening? Do companies that were willing to put lives at risk in such a reckless manner deserve my money?

If I have another option, I will use it.

Even if it’s not local.

As a writer and remote worker, I have clients spread out all over the country and the world. With remote teams stationed wherever they’re stationed, “local” has a more individual meaning.

I might be working for a company that has a distributed remote work force. However, the money I earn from that company benefits my local community when I go out and spend it.

Except for those companies who are not following guidelines and protocols. I’ll skip spending my money there and put it to companies who ARE looking after both employees and customers.

If there’s a product I want/need from a local business and they’re letting Covidiots in without masks, potentially infecting employees and customers, potentially creating a hotspot, I’m not shopping there. If I can get the same product, also from a small business, that’s in a different location, and they are shipping and following safety guidelines, that’s where I’ll put my money.

What if they’re not actually following them? What if they are doing what local businesses are doing here, which is posting that they are following guidelines, but not actually doing it? How can I possible know if I’m not right there?

Anything that enters the house goes through disinfectant protocols and is sanitized and/or quarantined. Whether it’s local or delivered. However, if it’s delivered, I have not been in contact range of the reckless Covidiots dancing around with unenforced protocols, and I have a much smaller chance of getting infected.

So I’ll order from a small business that’s somewhere else. And NOT spend my money locally, where I KNOW they are disregarding safety protocols. They haven’t earned the right to my money. I buy from a different locale.

“Local” has become more complex.

Remote workers are fantastic for their local economies. If I’m living where I want, happy where I am and working remotely, earning a fair living from that remote job (which I sure wouldn’t be earning in-person locally), and I spend that money on property, gas, food, and at local businesses who earn my trust – that serves the local economy.

But I am paying attention. I do not “owe” it to local businesses to spend my money there if they are not doing everything in their power to protect the health and safety of both their employees and their customers. But especially their employees, who have to deal with germy strangers coming in and out all day.

I “owe” the health and safety of my family and my community at large to spend my money in businesses that I believe operate with ethics and integrity. There are plenty of businesses owned by people whose values are far removed from mine. I do not “owe” it to them to spend my money there. They do not “owe” it to me to hire me to write for them (I’d refuse the gig anyway).

That is one of the marketing spins during this phased re-opening that hits me as a red flag – chambers of commerce and business associations telling the public they “owe”  their patronage to businesses in the area simply because they are in the area.

If the business earns my trust and treats employees and customers with integrity, I’m happy to spend money there (provided their product meets my needs). If they don’t earn my trust and don’t treat employees and customers with integrity, or stop doing so, I do not owe them anything.

This is something marketing people need to discuss with their clients as they plan and implement re-opening campaigns to engage and enlarge their audience/customer base. Customers don’t “owe” you their patronage. You have to earn it. You have to stand out and give customers reasons to want to engage with you, to want to spend their money on your product or service, rather than one someone else’s.

Health and safety concerns have added another layer to that equation. It’s not two-dimensional anymore, but multi-dimensional. It’s interesting, frustrating, and sometimes disappointing to see which businesses step up, and which ones fail.

How are businesses in your area handling things? Any surprises? Disappointments? How do you feel about the local marketing? How would you advise these companies differently?

Ink-Dipped Advice: Who Are You?

image courtesy of Drigo Diniz viz pexels.com

There’s a lot of discussion in person and online, as we try to navigate the often reckless re-opening plans around the country, how to restructure the marketing message to hold customers rather than drive them away by being tone deaf, and to engage new customers.

With the world literally burning down around us, the institutions/structures we either trusted or ignored exposed as toxic, flawed, and/or corrupt, and the fact that going to the grocery store could literally kill us, “messaging” isn’t enough.

Who are you, as a business?

Where do you fit into the structure of you local community, your region, your state, your country, the world? What does what you do, the way you do it, how you walk your talk, and how you communicate it, say about you?

More importantly, who are you as a person?

It’s often argued that one’s personal beliefs don’t matter within business context. A professional writer can write anything for any one in any tone. The fact that one can and does is proof of one’s professionalism.

I’ve often had a problem with that, and even more so now.

Which is your soul and which is your mask? What damage do you to do your soul (and the world) when all you offer is your mask, and the results of that mask cause harm?

We hear about the need for “authenticity” in connecting and engaging an audience. That term is yet another that has become over-used, meaningless market-speak. The minute someone starts talking about the “authentic self” the warning bells go off for “hypocrite.” Because those who actually ARE authentic don’t run around talking about it. They are BEING. They are DOING. Their actions provide the copy. The copy does’t cover or divert from the actions.

I don’t have all the answers, although I keep asking the questions. I don’t have the right to make decisions for anyone except myself. But I do have to face myself in the mirror every day. I have to ask, “Who are you?”

On the days when I can’t answer, or don’t like what I see, it is time for radical change.

So. . .who ARE you?

Ink-Dipped Advice: Do You Live & Work in Scarcity or Abundance?

An article on my Twitter timeline last week pressed some buttons. I didn’t even realize how deep it cut until I started my response. It made sense, after a few minutes, to shut the heck up, think about WHY it caused such a heated response on my part, and set out my argument.

It was an article on having various “calls to action” in newsletters, content, etc. “Calls to action” is another marketspeak term that’s getting overused and overdone, in my opinion, although it makes sense — you’re enlarging your audience and potential customer base and you want them to take the action of buying your product or service.

But one of the CTA points that worked my last nerve was “create a sense of scarcity and urgency.”

As a customer, when I am targeted that way, it angers me, and is more likely to turn me off the product and service than engage me. It makes me feel manipulated in a way I don’t like.

Because, quite frankly, my buying is not decided, for the most part, on missing a trend. If I feel a company is trying to manipulate me into buying something this second or missing it — I’d rather miss it.

Even the word “scarcity” has “scare” in it – a scare tactic. You try to intimidate me into parting with my hard-earned cash, and I’m going to push back.

Obviously, when a store is having a sale or an airline is having one of their special deals, scarcity and urgency are part of the deal. A store can’t have an endless sale, or it becomes the regular price. There has to be a start date and an end date. You don’t shop within that time frame, and you miss it. You wait too long, and they’ve sold through.

Another time that works is with one of my favorite shops, a soap maker who does small batch soaps using natural ingredients.  When the batch is sold through, it’s done, and there’s no guarantee it will be made again. She’s up front about that, is good about posting when something is sold out, and that’s that. I don’t feel manipulated. If I miss it, for whatever reason — whether I didn’t see the email in time or forgot or can’t afford it this month — no problem. Her emphasis is on the new products and new batch, not into shaming her customers for missing something. The way she presents her materials — positive, engaging, inviting — means I am more likely to buy as soon as something new comes up, because she INVITES me instead of BERATING or trying to SCARE me.

Some of the struggling chain stores around here seem to think that they can recover by having constant sales in finite hours.  You run in and buy something on your way somewhere else. They give you a slip stating you’ll get 20% off your next purchase, but only if you shop between 9-11 AM on Friday, or, even worse, only if you come back and shop again that very day.

No. Just no.

Where I live, people are either retired living on independent income, or struggling with three or four part-time jobs. Few people have the time or the inclination to build their day around a two-hour sale.

As one woman pointed out, “I’ll plan my life around Black Friday, but that’s only once a year.”

Another woman said, “It would cost me more to take off work to attend the sale than I’d save on the sale.”

A third person said, “Sales tactics like this are why I order online from Amazon.”

In other words, the stores are not listening to the people who live here and would shop here. The manipulative “scarcity and urgency” they’re promoting are actually driving customers away from them and to Amazon.

It also speaks to a deeper issue often called “prosperity consciousness” and “poverty consciousness.”

Scarcity is often manipulated in order for specific individuals to profit. If you’re always scrambling because you feel you don’t have “enough” — and many of us, living paycheck to paycheck are scrambling all the time just to pay our bills and survive — you wind up in a downward spiral of panic. You’re afraid the deal will never exist again, so you better buy it at this price at this moment or you’ll lose out forever. Sometimes, you’ll plunge yourself further into poverty in order to get this “deal.”

But do you really need it? What is the worst thing that will happen if you miss the sale and it’s not part of your life?

Part of a marketing campaign is to create the desire for whatever the company is selling. That’s part of the encouragement, of the manipulation  — give me your money for this product or service, and your life will be better.

With the subtext being, if you don’t GIVE ME YOUR MONEY for this product or service, your life will be worse.

But is that true?

Or will it keep you in the cycle of poverty consciousness?

This article, by Dawn Demers, talks about developing prosperity consciousness, and how our words have meaning, and how we become what we think about. I don’t agree with everything in this article (“tithing” has a negative religious connotation for me), but I do agree that if we are going to live a healthier life, we have to deal with the fear of not having enough. When you’re working three jobs at minimum wage with no benefits, it’s a very real fear. So when companies try to prey on those fears in order to get you to spend your money ON THEM, you have to be careful.

People talk about living in “prosperity consciousness” or with a sense of abundance or a balanced life. Does missing this sale really mean you won’t achieve it? If you really mean to live your life with the belief that there is enough for all of us, we don’t need to be greedy, we don’t need to hoard, in fact, we can get rid of many of the things we’ve accumulated that we no longer need — do we need to add in this particular thing within these two hours? If you claim you want to live an abundant life, is your definition of “abundance” and “prosperity” the accumulation of items that OTHER PEOPLE judge you need, or things and experiences that actually make you happy? And why would you buy based on being provoked and manipulated by such negativity?

I bet you can count on your fingers the amount of things you bought on sale that actually improved your life beyond a few days.

Yes, they exist. They are different for everyone. But missing most sales isn’t going to damage your life in the long term. You might be disappointed for a few days. You might miss the adrenalin rush that those purchases give us. But it’s rare it will ruin your life.

Further, if you claim you want to live an ethical, balanced life based on prosperity consciousness rather than poverty consciousness, how can you, in all good conscience, create materials that promote “scarcity and urgency” and manipulate people to buy out of panic? Does the money offset any tears on your integrity? Or do you believe it’s not your problem or your business? You’re simply there to create effective materials. If the customer buys, you’ve succeeded.

Where is that line for you?

It’s something to think about and work on. It’s something each of us has to define for ourselves.

I am more and more aware of it as a consumer, and less and less likely to respond to such a “call for action.” My action, more and more often, is to turn away from the company.

As a writer, I am also aware of it. If I feel the materials I’m tasked to create are too predatory, I will fight to rework the materials and word them so they come from a more positive place that still engages and encourages the customer to purchase. And, there are times when I refuse the gig when the client wants predatory or panicky materials created to manipulate the customer with negativity and fear.

I have to define those lines constantly. It’s not easy. But, for me, it’s a necessity.

How do you set your lines? Do you have different boundaries in the work you do for others than the way you live your own life? How do you integrate the two?

Ink-Dipped Advice: Intent

image courtesy of geralt via pixabay.com

At first glance, this seems like a strange post for Ink-Dipped Advice, especially since my Monday posts over on Ink in My Coffee during this cycle are about setting an intent for the week.

But in my writing and freelance business, intent, to me, matters.

What is my intent in my freelance business?

To earn a living is, of course, part of it. But how I earn it and working with which clients on which projects matters to me.

I like to work with clients who are passionate about what they do, and whose products and services make the world a more interesting, more compassionate, and better place.

My intent in working with those clients is to express their passion, joy, and unique product or service to an ever-increasing audience in a positive, engaging manner.

My skills as a storyteller and in theatre/film production translate to the “mission-specific entertainment” I talk about elsewhere on this site help me wrap the client message into an intriguing story with enchanting characters that gets the audience interested.

Because I believe social media is a conversation and not a bulletin board, when I create social media campaigns for clients and provide the response/follow-through, I build on the actual campaign posts with engagement and conversation. Interaction is, in my opinion, THE most important component of a successful social media campaign. If you’re not going to post engaging content and then actually ENGAGE, there’s no point in being on the platform.

So, my intent is getting to know the company, help create characters and stories that best communicate their message, and increase engagement. This can translate into sales/support/business growth.

Underneath this intent is my intent to earn a living from my skills. If you’re not going to pay me and value my work, I don’t work for you. I am not creating content for you without pay as part of the interview process. Read my portfolio. As for additional portfolio samples. Don’t ask me to write for you without pay. Because that indicates you don’t value what I do, or the skills I bring to the table.

My intent is to work only with companies who treat their people well, value skills, and compensate accordingly.

What is your intent?

Endings, Beginnings, Reflections

image courtesy of rughan_basir via pixabay.com

This is my last post for the year with text and substance (the next two are all about holiday good wishes).

This is the time where we reflect, release what no longer works, start with fresh energy once the year (and, in this case, the decade) turns.

But what we need to remember is that we can make a fresh start anytime.

Whenever you feel stuck, or in a rut, or that you’re in a bad situation, take a breath. Start exploring options. Start taking action –whether it’s updating your resume, talking to people, researching opportunities, searching for new learning opportunities to set a foundation for a shift.

It’s not just at the turn of the year, or even the turn of the month, that you can start fresh.

Any day that you wake up, you can make positive changes to your life.

I wish you happy, peaceful holidays, and a joyous and prosperous New Year.

I’ll be back with something to say on January 8th!

Ink-Dipped Advice: Trust Your Instincts

This will be a short post. Lots of things are up in the air right now, and we’ll see where we are when they settle.

As I’m having meetings and making new contacts, I’ve learned to trust my instincts more. When a red flag comes up, or when my gut tells me something is not right, I’m listening more and more. It’s saving me a world of pain.

Yes, it means I’m not landing some assignments. Actually, it means I’ve pulled myself from consideration on a few projects, because I knew they would be a bad choice. The potential client and I were not the right fit. Moving forward ONLY because I want the paycheck, would have been the wrong choice in the long run.

Each situation was different; some of the red flags were similar, some not. But the gut feeling of “wrong” was there. I listened. As I’m making these choices, the good meetings are even more positive. I’m redefining what I want and need from a work situation. I’m refusing to settle.

Settling doesn’t do either me or the client any good. Both parties need to want the best from and for a project. When it feels wrong, walk away.

One of the most helpful resources I’ve found lately is Liz Ryan of The Human Workplace. Follow her on Twitter. Use the resources on her site. Her commitment to dignity in the workplace and positive solutions are terrific.

On the flip side, I came across an article in a business magazine by a supposed HR expert. A reader had questions about red flags that came up in the interview experience. The HR “expert” ripped her a new one for unrealistic expectations. I found only one of the red flags in the interview process “unrealistic” (the interview didn’t start until 10 minutes later than scheduled, which sometimes happens). The rest of the flags were, to me, big reasons to worry.

The tone of the article was snarky in the wrong way, and deeply anti-worker, in my opinion. I’m not linking back to it because I didn’t keep track. But then I reminded myself it was written by an HR “expert” and appeared in a business publication. Of course it would be pro-management and anti-worker. The basic premise of the article was, “You should be grateful we deigned to give you an interview and take whatever’s offered, whether you like it or not.”

Yes, that’s the way too many businesses are run. When they whine about “not enough skilled workers” remember that if the people searching for those workers are going to treat them poorly and without dignity, the truly skilled will go elsewhere.

Trust your instincts. Learn the protocols of whatever business you want to work in. Make sure your instincts align with being treated with basic dignity and courtesy.

That will help you find the best fit possible.

Is this a pipe dream? What if you’re in desperate straits and have to take something, anything to keep a roof over your head? If that’s your current situation, and you have to take a subpar offer, do so. But don’t get stuck there. Keep searching. The minute you get something better, go. The days of 20 years with the same company and mutual loyalty are long gone. Too many companies believe that everyone is irrelevant and replaceable. While we are all replaceable, even though each individual brings something unique to the table, none of us are irrelevant.

Note: There have been some issues with the contact form on this site, with commenting, and adding the recaptcha in. The host and I are working on it. It’s frustrating, because they have me in an endless loop of repeating things that don’t work, but we’re working on it.

You can email me or connect on twitter @ink_fearless if you need to get in touch quickly while we fix things. I apologize for the inconvenience.

Ink-Dipped Advice: Fred Needs a Writer Chapter 2: Writing Samples

I apologize for skipping last week. We had tornadoes on the Cape. While I was not hit, there was a lot going on as far as power outages and damages and clean-up. I did not get this chapter finished and posted.

Our story so far:
Small business owner Fred wants to hire a part-time marketing person for his floor installation business. His buddy Kurt and Kurt’s wife Sandy hire part-time workers at minimum wage off Craigslist ads, and have them do other tasks in the office. Fred posts an ad and is surprised he receives answers from all over the country, that many of them are misspelled, and many of them don’t even send a resume.

Chapter 2: Fred Asks for Writing Samples

Fred and Margaret go through the responses. There are five people who sound promising: Jenny, Walter, Brianna, Cole, and Mallory. He likes the cover letters Jenny, Walter, and Brianna sent. They are friendly, and sound like they actually know what they are doing. Those three are also the only ones who included writing samples. Jenny and Walter sent links to online portfolios; Brianna sent links to some of her previous work.

Jenny’s focus is more on the words. She talks about “partnering with a graphic designer.” Fred wonders if she has that partner in the office, or if she expects him to provide the graphic designer.

“Just hire someone who does both,” said Kurt.

“Make sure they have Photoshop skills,” adds Sandy.

“Yeah, like you’re going to get a decent graphic designer who also writes for minimum wage,” his daughter snorts.

Walter seems to do both. Brianna seems to focus more on something called “gifs” that go on social media. He’s not sure what Cole and Mallory do.

He asks Cole and Mallory to send writing samples of their previous work. He can’t open the file Cole sent him (and he even asked for it to be sent as .doc). Mallory sends him something about a sale at a souvenir shop.

None of them have written anything about flooring. Well, maybe Cole did, but Fred can’t open the file, and he’s too embarrassed to tell Cole.

“Ask them to write something about your company,” said Kurt. “Ask them to look at your website and Facebook page, and write something as though they already worked for you. Then you can see whether or not they know how to write about flooring.”

Fred sends the email to all five of his prospects, asking them to look at the website and write an ad about an upcoming sale.

Walter sends him something that looks good, but there are typos in the words. “If he doesn’t know the difference between ‘there’ and ‘their’ I am not impressed,” says Margaret.

Brianna sends a gif. Fred guesses it’s supposed to be funny, but he doesn’t get the joke.

Cole sends him a file he can’t open. This time, Fred asks him to re-send it in a different format. It comes in the same format.

Mallory sends him a long piece of something about how wonderful bamboo floors are for the environment. It’s about four pages long, and Fred has no idea how he would use it.

Jenny sends him a quick email asking, “How much do you pay for project-specific samples?”

It had never occurred to Fred that he was supposed to pay for them. He asks Kurt, who says, “It’s part of the interview process. You don’t pay for it. THEY are supposed to impress YOU.”

Fred responds to Jenny that he considers the samples part of the interview process, and doesn’t pay for them.

“I have a policy not to provide project-specific samples without a fee,” Jenny responds. “You have the link to my online portfolio. You can see if my samples have the tone and the quality you need for your campaign.”

“But they’re not about flooring,” Fred responds. He doesn’t say that he tried to put the word “flooring” in various articles, and it didn’t quite work.

“If I can write about biofuels, wind turbines, alpaca farms, and new kitchen gadgets, I can write about flooring,” Jenny replies. “Too often, companies ask for free samples, tell all the writers they’re not hired, and then use the samples without paying for them and without permission. My rate for project-specific samples is lower than my regular rate, but I don’t do it for free. Thank you for your time, and I withdraw from consideration.”

“She’s an arrogant little bitch and full of herself, isn’t she?” Kurt says, when Fred tells him what happened. “You don’t need her attitude.”

“But she said people use the free samples without hiring or paying the writer,” said Fred.

“Of course we do,” snorted Kurt. “Cost of doing business.”

That bothers Fred. To Fred, it seems like stealing. Besides, he liked Jenny’s writing best.

“Interview them,” Margaret encourages. “See who you like best in person.”

How do you feel about unpaid writing samples? What’s your experience?

Next week: Fred interviews the candidates.

Ink-Dipped Advice: Holding To Your Own Standards

I admit it. I have some pretty high standards and expectations when it comes to dealing professionally with others.

They often fail to live up to it.

I’ve discovered, however, that it is important to me to live up to my own standards for myself, even when they don’t.

One of the things that I find most insulting about so many so-called “professionals” is the refusal to give a definitive answer. I don’t care if you’re an agent, a publication, or a business. When you’ve interacted with someone and decide not to hire them, TELL THEM.

Only answering if you want to do business with them is not, to me, acceptable. You don’t want to hire me? Fine. Your choice, and I respect it. But have the professional respect to TELL ME, not just never contact me again.

Sure, I get it when X amount of time has gone by.

But it’s rude, infuriating, and unprofessional.

However, it also proves to me that the business wasn’t worth my time for the interviews/meetings. I lose respect.

The next time you approach me? I set stronger parameters with specific deadlines for answers. And the price goes up. Or, I just say no.

Am I always perfect? Of course not. I lollygagged about writing notes after a recent series of meetings that dragged over six weeks. Had I lived up to my own standards, no matter what the result, I would have written notes after each set of meetings. But I felt jerked around, especially when, a few times, the day after the initial meeting, additional meetings were requested, I cleared the time , and then . ..crickets.

Kind of told me what I needed to know.

Should I have sucked it up and written a polite note, even though it would have been difficult on my part to say anything polite that was also true? Yes. Because I am disappointed in myself.

No matter what the other party does, I demand a particular standard of behavior for myself. Small gestures that follow protocols WITHOUT hypocrisy are important to things running smoothly. They also indicate a level of professionalism, in my opinion.

When people choose not to fulfill those protocols, it gives me important information.

I’m not talking about pointless hoop-jumping fake “tests” where I expect someone else to read my mind. I’m talking basic professional courtesy. “Please.” “Thank you.” “Thank you for your time.”

These matter.

When a company or business or individual ignores the small details, how can you be sure they’ll pay attention to the big ones?

Decide what your professional standards are. Live up to them, even if those around you don’t.

What refusals of basic professionalism and courtesy bother you? How do you deal with them?