Perhaps it’s because so many people are unemployed, so many employers are feeling smug. Or perhaps the HR departments simply don’t care any more. But there’s an unfortunate trend in expecting talented candidates to return to a company again and again to beg for work.
Yet companies complain there aren’t enough talented/skilled workers out there, which is simply not true. Companies are driving them away during the initial screening process – a longer post on this is in the works.
One of the most annoying paragraphs HR sends out to potential candidates is the “keep checking our careers page and apply to us again.”
YOU are supposed to be Human Resources. That means, if you do your job well (and yes, I’ve worked in human resources, so I actually know how to do this job and have done this job), your mission is to find talented people whose skills will lift the company to the next level. If you get more talent than openings, you court those you can’t hire in the moment, so when there’s an opening, you already have relationships with skilled workers and can bring them in.
You HAVE the candidate’s resume, work samples, references. Chances are, you’ve spoken to them a few times. In preliminary interviews.
Now, it is YOUR job to remember them, remember their talents, keep in touch or respond pleasantly if they choose to keep in touch with you, and YOU contact THEM when there’s an opening. Not expect them to start at the beginning of the process again.
That doesn’t mean you don’t post the job again and perhaps find even more skilled talent out there who wasn’t available/didn’t hear about it/weren’t looking the first time around.
If you are actually in HUMAN Resources, and not just trying to fill a compliant body into a company slot, you’re constantly trying to find great talent for a company in which you believe. When you find it, even if you can’t hire that individual at that moment, you make sure you keep track of them so you can hire them the next time or two down the road.
You DON’T expect a talented, skilled candidate to wait around refreshing your page once a week and beg for another chance. A truly talented, skilled candidate will move on to a company – and an HR department – who actually values the resources that make them a good HUMAN investment for the company.
Skill and talent are ALWAYS in demand.
Don’t lose the best candidates because you can’t be bothered to keep track of talent. No company is that busy and has that much talent knocking on the door that they can’t keep in touch with great candidates. If you don’t have a system that works well to do so, then change your system.
Better yet, create a new one, patent it, sell it, and train others to use it.
Remember the HUMAN in “human resources.”
If you don’t treat your talent well, no matter what the field, the talent will gravitate to those who do.