One-way interviews have become more common during the virtual interview process of pandemic. “Send us a three-minute introductory video.” My response to that is, “Are you high, sweetie?”
First of all, any interview is a two-way street, or you are the WRONG place for me. I’m interviewing you as much as you’re interviewing me.
A one-way interview is a waste of the interviewee’s time.
I am not an actor. I do not make audition tapes and perform for you.
I am a writer. I’ll write the scripts for the spokespeople in your video spots to rehearse and perform.
But I am not performing in order to “earn” an actual conversation with someone in the company.
As someone who worked in production, let me break down what it means, in terms of time, production, labor, and cost to do a three-minute video:
—Script. You need to know what you’re saying, even for (especially for) an introductory video. When I started writing short corporate script videos, that paid per finished scripted minute, it was $85-110/hour. Now, it’s more likely to be $200-$300/hour. Right there, it’s a loss from $255-$600. Figure that includes 2 rounds of revisions, possibly more as you rehearse. How fast do you write? How many hours will it take you to come up with 3 minutes of material? If you’re used to corporate video shoots or short shoots, probably 3-4 hours. If not, it could take three or four times that.
—Location. Where will you shoot it? Inside? Outside? We’re in a pandemic, so your options are limited. Hopefully, you won’t have to pay a location fee (if you don’t use your own premises, but there’s still the time and decision involved). On the low side, it’s another $100 .
—Set. How will you decorate your surroundings? Even if the video is head-and-shoulders, what kind of chair will you sit in? How much does the camera take in? You’ll need to set decorate your workspace. Is part of the interview showing them your remote work set-up? On the low end, that’s $125/hour. Figure 2 hours to set up the space the way you want it. That’s $250.
–-Props. Again, even if you’re doing a head-and-shoulders at the desk, or standing, shooting on your phone, you may need props. A pen? A notebook? You want them to see your tech? Figure at least one hour at $100.
—Lighting. Good lighting is vital to a decent video. Figure $50/hour. Once you get the set, props, costume, make-up in place, you’ll need to light it, shoot tests, and relight. Remember that, unless you’re blocking out daylight, as the sun moves, it affects your video. Figure 4 hours or $200.
—Wardrobe. What will you wear on camera? You need something that doesn’t wash you out, isn’t too busy or distracting, and makes you both look and feel good. If it feels uncomfortable, your body will react, and the camera will read it. A wardrobe/stylist is about $120/hour. Figure 2 hours of deciding what to wear and how to accessorize, and at least an hour of prepping the clothes – steaming, ironing. Alterations are an additional time at an additional fee. Do you have to buy something for the video? That’s another cost. But it’s at least 3 hours at $120/hour or $360.
—Makeup/Hair. Again, you’ll need to play with it in the lighting, with the wardrobe and do tests.
Non-union can start as low as $25/hour. A good one will cost you a good deal more than that. You’re probably non-union. Figure an hour to play with makeup and hair to decide what you want, and then an hour to actually do it. Again, you’ll need to shoot tests, but we’ll get to that later. Figure $100.
—Sound. Does your recording device have decent sound? Is it tinny or does it sound like you? Do you have to unplug anything that runs in the background, shut doors, muffle anything? Chances are you can’t/won’t need to edit the sound or add Foley. Sound techs start around $20/hour and go up from there, depending on skill level and specialty. Give yourself an hour to play with your options. $20.
—Rehearsal. You’ll need time to rehearse, revise, memorize. Actor fees can start as low as $50/hour and sky’s the limit. Figure 4-6 hours rehearsal time, so $200-$300. You are your own actor/spokesperson for your brand.
—Test shoots. You’ll need to shoot test footage for the look, the sound, and shoot some of the rehearsals. If you really have your act together, two hours at $50/hour, for $100. That’s lowballing A LOT, because you’re putting together all the elements you worked on.
—The actual shoot. When I production managed film, we broke it down by 1/8 of a page for the schedule. For feature film production, one hoped to get through 2 pages per day. When I worked one-hour drama television production, it’s much faster. It’s broken down the same way, but you usually need to get through 7-10 pages per day. You’ll need multiple takes, and you’ll need to look at the takes and make adjustments for other takes. Give yourself 3 hours. Since you’re wearing all the hats, and you did all the prep, and should be in good shape, figure $250/hour for 3 hours, or $750. You think three hours sounds crazy for a three-minute video, but it’s less time than you’ll probably need. You’ll note I haven’t listed a director’s fee in this set-up. If you’re lucky enough to have someone to act as your director, that’s another fee, but I’m assuming you’ll go director-less. Since this is more of an audition tape.
–-Editing. Are you going to edit the video? Do you have the editing software? Do you have editing skills/experience. Direct Images Interactive talks about how a 2-minute video takes about 34 editing hours, and can cost between $3400 and $4250. If you don’t have a bunch of cuts because the entire interview is done in single takes and you don’t edit sounds or effects, dubbing, or adding music, but just shaving a few seconds here and there or adding filtering, figure 10 hours or $1000.
In order to make your “quick, 3-minute intro” you’ve put in the equivalent of:
40 hours (a full work week) AT LEAST
$3435 – $3520 unpaid physical labor
We haven’t even gotten into the unpaid emotional labor involved.
All your work HAS value and needs to be valued. This attitude of “well, everyone has a YouTube Channel” and “everyone is slapping up videos” — no. Putting together a production is skilled work with many aspects, all of which have a price tag and deserve to be valued. In the age of COVID, there are many more one-person production teams. Again, ALL of the elements must be valued.
Even if the job pays $60K/year, you’ve put in the equivalent of nearly 2 weeks’ worth of salary to submit something that will never be reimbursed, and where you don’t get to have a conversation/ask questions/get a sense if this is a place you want to be.
“Make an introductory video” robs you of $3500 worth of billable hours with zero promise of return. For a job that is unlikely to have any video production involved in it.
Because if it WAS a video production job – they’d look at your reel, and not expect you to create something “introductory” for them without pay.
Because professionals should not demand unpaid labor, especially not as part of the interview process.
Basically, you’re being asked to audition like an actor, but without the benefits an actor gets from making an audition tape. And yes, plenty of actors spend this much time, money, and effort on audition tapes. Which is a form of unpaid labor inherent in the acting profession, and can lead to a labor conversation on a different post.
Beverlyboy.com, which deals in professional video services, suggests figuring $1500 to $10,000 PER FINISHED MINUTE for a video. A three-minute video would cost $4500-$30,000. Yes, it’s for something polished with a professional crew. They have a great breakdown, and show some terrific examples of their work.
“But it’s not professional, it’s just an introductory video.”
If it looks like crap, you won’t go any further in the process. Even if you’re doing it yourself, you’re wearing all the hats. Every job you undertake to put together the video needs to be costed out and deserves payment.
If you like the idea of an introductory interview/audition tape, now you know what you need to create one that’s unique to YOU, not a particular job. Put it on your website. You do it once, and then use the link to send potential clients/employers to it. But it is about YOU — not specific to any given company.
If you start your relationship with a new-to-you company by doing this kind of work for free, it does not bode well for your future relationship. You’ve already said you are willing to be overworked and underpaid (not paid) for maybe-someday getting rewarded. Which doesn’t happen.
Don’t do it. When you see the demand for a one-way video interview in the job description, click away. It’s not worth it. The real test they’re giving you is to see if you’re willing to let them take advantage of you.