Ink-Dipped Advice

Ink-Dipped Advice: Don’t Be That Marketing Asshat

One of the things I’ve noticed during the StayAtHome is how much predatory, desperate, and snake oil salesman marketing is going on.

Don’t be that Marketing Asshat.

I find the worst on the radio. The amount of snake oil salesmen selling things that are, at best ineffective and, at worst, could kill you, is ridiculous. The radio stations running these “ads” should have to vet them, not just accept them because they want marketing dollars. There’s one radio station in particular I only turn on for traffic and weather and won’t listen to anymore because their “reporting” is biased and they only run ads hawking absolutely ridiculous stuff.

The daily email blasts trying to get me to buy stuff also needs to stop. We are at a record unemployment rate. People don’t have money. What they have, they’re saving for rent and food and utilities. Trying to sell me something every single day isn’t keeping your name in front of me for the times I want or need to buy something. It’s annoying me, and I’m unsubscribing and/or blocking and putting you on the list of companies from whom I won’t buy in the future.

Once a week is plenty, although I’d prefer less. Twice a week is pushing it. More than that? Bye.

Sending me a frantic email with a limited time offer on something every day – especially if it’s the same item every day that you insist is only available on that day, and then it turns up the next day, or the day after in another frantic email – not working for me.

Sending progressively angry emails because I’m not buying your product is also not going to convince me to part with my cash. I get to decide what I buy. If something you offer does not fit my needs, I am not required to buy it. Yelling at me isn’t going to persuade me. It’s going to turn me away from your product and your company permanently.

Also, be careful of the overused phrases. “We’re in this together” is particularly grating, because we’re not. If we were in this together, we’d all be getting UBI and not have to decide if we’d rather starve to death because we forfeit unemployment refusing to go back into a dangerous work situation, or we’d rather get the virus while trying to keep a roof over our heads. “We’re all in this together” is a privileged statement by the moneyed few who find “the help” expendable. Unless you’re going to back it up with action instead of the current one-way usage, it’s an insult, not a rallying cry.

“Uncertain times” has gotten old. I had to use it a few times, too, and I got sick of it fast as a writer, so I can only imagine how sick recipients are of it. As a recipient, out of 87 recent email messages, 74 used “uncertain times.”

Overuse.

It worked for about three days in week one; let’s find better language.

Let’s not threaten, or rage, or, most importantly, condescend.

“Empathy” is getting overused, so let’s try to not just use the words “kindness” and “patience” but practice them. On and off the page.

I also don’t need 17 Zoom invites by the time I log on in the morning.

I’m an introvert. I’m grateful there’s Zoom and that so many organizations have found a way to keep in touch with clients, patrons, and audiences via Zoom. But I don’t need to Zoom with you every day, spending more hours with your organization per day than I would in a month or a quarter. There aren’t that many hours in a day.

Yes, if it’s a Zoom meeting, there’s a fee involved, the same as if I was in the office for a consultation. It’s my time, it’s my billable hours, and I’m still billing.

As any of us who actually DO work instead of create busywork know, work doesn’t actually happen in meetings or because of meetings. Work happens IN SPITE of meetings.

So cut back on the meetings, people. They are not helpful. Nor is it helpful to send more interruptions per workday via Slack or text than there would be in a regular office.

I have not changed my policy of phone calls only by appointment during this time. In fact, it’s been more important than ever. Especially for people in fields who don’t usually work remotely, and are sitting around calling people because they’re bored. Honey, I’m sorry you’re bored, I’m glad you’re safe, but I’M WORKING. I always was working during this time, I’m STILL WORKING.

Remote is what I do.

I’m not sitting around on anyone’s dime eating bonbons and watching Netflix. I’ve been working, flat out, REMOTELY, at least  40 hours a week since the StayAtHome went in place. For those who haven’t had to keep up the pace, or simply couldn’t, you’re surviving, you’re doing great, enjoy Netflix for both of us. However, I’ve been flat out, and I’m on the verge of burn out. Receiving daily emails about all these products, services, and opportunities I should take advantage of “now that I have so much time” is enraging.

If I’m flat out, I can only imagine what parents who are trying to keep their kids on an educational schedule while working remotely as many or more hours than usual are feeling. We need a collective vacation, soon, and StayAtHome most certainly was NOT that.

When the marketing materials I’m doing at home are generating your ONLY source of income during the pandemic, snide comments about me working remotely aren’t going to keep you a priority. They’re going to get you replaced by clients who value my skill, my time, my talent.

What this has proven, more than ever, is that what I do does not have to be done on someone else’s site.  It has changed how I approach clients in my LOIs, and where I’m willing to compromise. Not just until there’s a vaccine, but for my foreseeable future as I reshape my career, because I realized how many unhealthy compromises I made the past few years.

I know the type of marketing that appeals to me, especially in a time of chaos, fear, and frustration. It’s friendly, story-based marketing with kindness and humor, that includes me, that invites me, rather than attacks me.

I’m keeping a list of the companies who are mishandling their communications during this time. Several of them have heard from me, that their tone and their tactics are inappropriate, and I am no longer interested in being a customer. Others will simply not get my attention or my money in the future.

As a writer, I want to make sure that I offer a positive experience to a client’s audience. There can be enthusiasm without aggression. Invitation without coercion. Humor without condescension.

We’re supposed to come out of an event like this as a better, stronger, more compassionate society. The marketing should lead the actions, open the way for such actions.

Unfortunately, the bulk of what I see out there right now is just the opposite.

As a consumer, it offends me.

As a marketing writer, I damn well better learn from what’s not working, so that I can offer my clients what does work. A better, richer, kinder choice that will build lasting and positive relationships through the tumult and beyond into the rebuilding.

That’s my aim. I won’t hit it every time, but it’s how I’m shaping my journey.

Ink-Dipped Advice: Teaching Clients Tools

image courtesy of lobostudiohamburg via pixabay.com

I believe in teaching clients to be self-sufficient in certain areas.  I don’t believe that keeping clients dependent is good for business. I believe in working WITH clients, in making them feel more confident about how they present themselves and their business.  Sure, you can have long-term, ongoing relationships. 

But eventually, you outgrow each other, and that’s a good thing.

I often come into situations with clients where their previous marketing person/content writer has hoarded information and/or held it hostage. Often, this includes the social media accounts, apps, or networking tools.

I don’t believe that setting up social media accounts for my clients and running them for clients means I own those accounts. I don’t. They belong to the company. The content I create (once it’s paid for) belongs to the company — unless we have a special rights licensing in place. 

For instance, if I create fiction or radio for a client’s business (aka “Mission-Specific Entertainment”) it’s either a work for hire (in which case they pay me and keep all future rights) or I license them rights for certain usage and keep the copyright.

But refusing to share the log-in information for the client’s Instagram account with the actual client is, in my opinion, wrong.

I spend plenty of time setting up client accounts, and then figuring out how to schedule posts, cross post, etc. I am paid for that time. But I don’t own the accounts. The clients do.

If I pay for a scheduling platform, such as Buffer or Hootsuite or the like, and run everybody’s social media accounts off a platform for which I pay — yes, I’m paying for the platform, and a portion of that cost is factored into the social media package for which the client pays. But the client owns the actual social media account under their name. Should the client and I cease working together, I’d take them off the platform for which I pay, but they would still have their social media accounts.

If the responses have been directed back to me for response, when I leave a place, I make sure they have complete login, password, and the accounts are directed back to wherever they want/need it.

I don’t hold the accounts hostage.

What I prefer to do, even if I handle the regular posting, is to teach them how to post. I could get sick; I could leave. We could have a situation like we do now, where we have to work remotely and maybe not all their files are accessible to me, but are to other members of the company.

It’s good for them to know how to post on Facebook and Twitter and Instagram and Tumblr and any other platform on which they choose to frequent. It’s good for them to know how to set up a video conference or log into Slack.

The best way I’ve found to teach, whether it’s social media or a program or an app includes: 

Set Up Time Together It needs to be uninterrupted, where you can work side-by-side on the device to post. Or work via videoconference, and send over a step-by-step cheat sheet ahead of time. I’m big on cheat sheets anyway. People forget, unless they make a habit of using the tool.

Keep it Simple. Show them each step in setting up a post, but let THEM do it. Physically. Not just watch you do it. You do one. Then talk them through one. Have them do each step. More than once, if necessary, until they’re comfortable.

Simple Cheat Sheet. Write up a simple sheet with each step done as clearly and succinctly as possible. Too much information gets discouraging and distracting.

Praise the Learning. Be happy they’ve learned a new skill.

Keep Updated Logins and Passwords. I add new ones to my Master List and make up new Key Sheets once or twice a year for those who should have access, especially if the passwords have changed. People tend to remember the first password, and changes are lost in the mist.

It’s unlikely they’ll fire you to take it on themselves, but it’s good to have more than one person know how to handle these accounts.

When and how do you teach your clients skills?

Ink-Dipped Advice: Inspiration For & From Your Clients

image courtesy of Jordan_Singh via Pixabay.com

We convince our clients to hire us because we bring a fresh, creative perspective to their message and their business. We’re excited about their product or service, and eager to get the message out. They’re excited by our excitement and (hopefully) by the results our messaging brings in, and up their game some more. It can be a lovely upward spiral.

How can clients inspire us?

What is it about their story, product, or service, that makes them unique?

One of my clients is a women’s clothing designer. Many of her designs are Asian-inspired styles and fun fabrics. But you know what one of the most exciting aspects of her designs are? Most of her pieces have pockets!

Pockets!!!!

I can’t tell you how often I’ve bought men’s jackets at thrift shops and worn them just so I have pockets. I get tired of feeling like a snail, carrying my house on my back, as most women I know do, especially women who commute.

I want pockets, damn it!

As a member of her target market, the pockets are one of the major selling features for me. I get excited about them, and use it as part of the marketing.

Marketing that includes mention of the pockets results in more sales than the materials which don’t.

I inspire that client because we share a love of cats and mysteries. We talk about both a lot. One of her styles is a Thumbprint shirt that’s great for mystery lovers, which grew out of our conversations, and she puts cats on lots of her pieces.

Thumbprint shirt

Conversations with a client who’s a bread maker spurs fun little flash fiction with unusual flavors and shapes of bread. Which comes first? The bread or the story? They play off each other (the site has not gone live yet). We get going with our brainstorming; she does recipe development and I do flash fiction and other content.

A former landscaping client became the focus for an article pitch to a national magazine. A theatre client liked my idea of using holiday cards as a way to stay in touch with former performers/presenters and current sponsors, especially when the emphasis was on not asking them for anything! (Yes, that breaks the “rule” many nonprofits tout about using EVERY opportunity to ask for a donation. That’s a rule with which I disagree, and backfires when used on me, so I’m sure it gets old for others). I’m using a theatre based on hers in one of my novels (although I’ve set it in a different state and changed a few things).

Everything can spark inspiration, if you let it.

The basis of that is conversation as real people, not just in terms of market-speak and analytics. Get to know each other. Have real conversations. 

That leads to real creativity.

Which translates into tangibles that benefit you both.

Adjusting To Remote Work

image courtesy of pixabay.com

I’m in between surgeries this week, so I thought I’d pop in and offer some tips on remote work, since it’s become a necessity to do as much of that as we can to keep us all safe.

As an introvert too often forced to behave like an extrovert, remote work is ideal for me. Plus, as a writer, there’s rarely reason I HAVE to be onsite (although far too many employers don’t believe you’re actually working unless they can stare at you, which, when you think about it, is a little stalky/creepy).

If you’re not used to working remotely, it can be a paradox of the freedom of your own schedule and the lack of structure. Personally, I’m far more productive remotely, which means better quality of work and better bang for the buck. But it’s not just doing whatever you want whenever you want.

Here are some suggestions:

Have a Designated Workspace. This is important. You may be working from home; you may move around where you work (especially on a laptop or mobile device), but have a designated space to set up and spread out your materials, so you don’t lose things or get disorganized. It also helps you get into the work headspace.

Set Boundaries With Others in the Home. If you and your partner or roommates are both working from home, talk about how you’ll use the space together. If your partner’s not used to you being around, again, set boundaries. If kids are at home, discuss it with them. Parents are under huge stress, juggling their kids’ online education and their own remote work, or child care if they’re not allowed to work from home and their kids are out of school. It’s huge. Not enough support has been built in for the parents with kids at home, especially single parents. Figuring out how to share electronic devices when necessary, manage time and needs is huge.

You are working; you can’t be interrupted for any little thing or “this’ll just take a minute.” Interact at designated break times. Define “emergency” so if one happens, that’s an interruption. Set the boundaries, then HOLD them. There’s a difference between having some flexibility in your work day and not getting any actual work done because you’re being interrupted every two minutes. You are WORKING. That needs to be respected. And you need to respect the boundaries of anyone else in the house. Talk about it beforehand, make an agreement. If you need to modify, do it after the designated workday, in preparation for the next one. If you’ve got kids home, set up their activities/schoolwork close enough for everyone to feel comfortable, but with enough space for focused work, and take more breaks to hang out with them, answer questions, etc.

Shower. You’ll feel better, if you start the day with your normal shower routine (or maybe you’re someone who does that at the end of the day — whatever works).

Get Dressed. Plenty of remote workers will disagree with me on this. Some of them have “day pajamas” and “night pajamas.” Glad it works for them. My remote work clothes are definitely more casual than for on-site (except for videoconferencing). But they’re clothes. I joke about having to put on “real people pants” if I have to actually leave the house, but the writing clothes I spend my day in are different from what I sleep in, and not pajamas. It indicates to me that I’m in professional work mode.

Keep Hours Close to Your Regular Workday. The lack of commute should help make getting ready for your workday easier.  Maybe you can linger over your first cup of coffee, enjoy your breakfast, take a walk (keeping a safe distance from others). But be at your desk the time you would normally be at the desk; walk away from your desk at the time you would normally leave. Especially the first few days of remote work, keeping a similar schedule will help you adjust.

However, if you have a more flexible remote work schedule and you find your best hours are different than a normal work day, go for it. Clear it with your boss first, so you’re not getting calls and texts in the middle of the day when you’re asleep, make sure people understand you’ll be responding to emails at different hours (and don’t expect an immediate answer if you send an email at 3 AM),  and make sure you hit all deadlines. But if your natural rhythm is to work at 3 AM and you can do it within the framework of your remote situation, do so.

Time Blocks. Instead of checking email whenever it pings; check it once every few hours. Bundle your phone calls together. Better yet, make phone appointments via email. I only do phone by appointment (and charge for it in 15-minute increments). It saves a world of time and a world of pain. Have blocks of uninterrupted time when you work on what you’d work on at your desk — be it a newsletter or a report or a proposal. Track how much time you spend on different things, and your productivity levels. See where you might need to adjust.

Take Breaks. If you were in the office, you’d get up to refill the coffee or ask a co-worker a question or use the restroom. Sometimes it’s easy to forget to do that when you’re in your home office. If your kids are home, take longer breaks in your work and their schooling to do something fun together, if at all possible.

Take Lunch.You might eat at your desk in the office, but take the break for lunch. It’ll give you energy for your afternoon. Maybe step outside for a few minutes (if you’ve got enough yard or a balcony).

Communicate With Bosses and Co-Workers. Maybe you’re texting and emailing. Maybe it’s Skype. Maybe it’s Zoom or Slack or Trello or KanTree. But stay in touch.  Let your co-workers know your progress on projects; ask about theirs. Check in to see how they’re doing.  Research some other remote tools and suggest them.

Don’t Blow Off Virtual Meetings. Pay attention. Take notes. Especially if you’re in a position where you often had onsite meetings, the virtual meetings might need a bit of adjustment. But if a time set for a meeting is way out of line, speak up. 

Set an End Time. Especially early in the process. Aim to end at the same time you normally end your work day. If, for some reason, you took a chunk out of the middle of the day to do something or take care of something, you might need to add in at the end, either now or after dinner. But set an end time and walk away. Don’t keep answering work-related emails or texts or calls around the clock. That way lies madness, unpaid time, and resentment. Working remotely does NOT mean you are on call and working 24/7.

Tidy up Your Workspace At the End of the Day. It’ll make it easier to come back the next morning.

Exercise! If you’ve been walking to and from mass transit, you need something to do.  Try yoga or meditation or home workouts. If there’s a place you can walk safely while not breaking quarantine, do so. If you’re got stairs in your house, use them more frequently. I have yoga, meditation cushions, weights, a jump rope, and an exercise bicycle in the house. It makes a huge difference, both physically and mentally. There are some terrific exercise apps.

Connect With Other Remote Workers. There’s a great community of remote workers, happy to share resources. Scott Dawson, the author of THE ART OF WORKING REMOTELY, runs a weekly Twitter chat under the hash tag #remotechat. It’s on Wednesdays, at 1 PM EST. Michelle Garrett runs #freelancechat on Twitter on Thursdays at noon EST. There are dozens more. Participants are friendly and happy to share resources.

Set Up A Remote Hangout for Co-Workers. Whether it’s a free chat room on ProBoards or something on Zoom or Kantree, make sure you stay connected to your co-workers, especially if any of them are stressed and having a hard time.

Enjoy. Enjoy uninterrupted work time. Enjoy the lack of commute. Enjoy learning new tools and skills. Enjoy being around your family and pets more. Appreciate small moments you might miss in an ordinary day.

Adjust What Doesn’t Work. Some things will work; some will not. Adjust as you need to adjust. Keep lines of communication open. Don’t let worries fester. Try new tools and techniques. Let this be a type of professional development instead of a frightening inconvenience. Talk to those of us who love it –we’ll help all we can. See what tools and techniques you feel make your work and life better, and consider ways to integrate them into working onsite, when that’s ready to happen again.

Fellow remote workers, please feel free to jump in and leave any additional advice in the comments. New-to-remote workers, ask any questions, and I’ll get back to you as soon as possible. 

Stay healthy!

Ink-Dipped Advice: Do You Live & Work in Scarcity or Abundance?

An article on my Twitter timeline last week pressed some buttons. I didn’t even realize how deep it cut until I started my response. It made sense, after a few minutes, to shut the heck up, think about WHY it caused such a heated response on my part, and set out my argument.

It was an article on having various “calls to action” in newsletters, content, etc. “Calls to action” is another marketspeak term that’s getting overused and overdone, in my opinion, although it makes sense — you’re enlarging your audience and potential customer base and you want them to take the action of buying your product or service.

But one of the CTA points that worked my last nerve was “create a sense of scarcity and urgency.”

As a customer, when I am targeted that way, it angers me, and is more likely to turn me off the product and service than engage me. It makes me feel manipulated in a way I don’t like.

Because, quite frankly, my buying is not decided, for the most part, on missing a trend. If I feel a company is trying to manipulate me into buying something this second or missing it — I’d rather miss it.

Even the word “scarcity” has “scare” in it – a scare tactic. You try to intimidate me into parting with my hard-earned cash, and I’m going to push back.

Obviously, when a store is having a sale or an airline is having one of their special deals, scarcity and urgency are part of the deal. A store can’t have an endless sale, or it becomes the regular price. There has to be a start date and an end date. You don’t shop within that time frame, and you miss it. You wait too long, and they’ve sold through.

Another time that works is with one of my favorite shops, a soap maker who does small batch soaps using natural ingredients.  When the batch is sold through, it’s done, and there’s no guarantee it will be made again. She’s up front about that, is good about posting when something is sold out, and that’s that. I don’t feel manipulated. If I miss it, for whatever reason — whether I didn’t see the email in time or forgot or can’t afford it this month — no problem. Her emphasis is on the new products and new batch, not into shaming her customers for missing something. The way she presents her materials — positive, engaging, inviting — means I am more likely to buy as soon as something new comes up, because she INVITES me instead of BERATING or trying to SCARE me.

Some of the struggling chain stores around here seem to think that they can recover by having constant sales in finite hours.  You run in and buy something on your way somewhere else. They give you a slip stating you’ll get 20% off your next purchase, but only if you shop between 9-11 AM on Friday, or, even worse, only if you come back and shop again that very day.

No. Just no.

Where I live, people are either retired living on independent income, or struggling with three or four part-time jobs. Few people have the time or the inclination to build their day around a two-hour sale.

As one woman pointed out, “I’ll plan my life around Black Friday, but that’s only once a year.”

Another woman said, “It would cost me more to take off work to attend the sale than I’d save on the sale.”

A third person said, “Sales tactics like this are why I order online from Amazon.”

In other words, the stores are not listening to the people who live here and would shop here. The manipulative “scarcity and urgency” they’re promoting are actually driving customers away from them and to Amazon.

It also speaks to a deeper issue often called “prosperity consciousness” and “poverty consciousness.”

Scarcity is often manipulated in order for specific individuals to profit. If you’re always scrambling because you feel you don’t have “enough” — and many of us, living paycheck to paycheck are scrambling all the time just to pay our bills and survive — you wind up in a downward spiral of panic. You’re afraid the deal will never exist again, so you better buy it at this price at this moment or you’ll lose out forever. Sometimes, you’ll plunge yourself further into poverty in order to get this “deal.”

But do you really need it? What is the worst thing that will happen if you miss the sale and it’s not part of your life?

Part of a marketing campaign is to create the desire for whatever the company is selling. That’s part of the encouragement, of the manipulation  — give me your money for this product or service, and your life will be better.

With the subtext being, if you don’t GIVE ME YOUR MONEY for this product or service, your life will be worse.

But is that true?

Or will it keep you in the cycle of poverty consciousness?

This article, by Dawn Demers, talks about developing prosperity consciousness, and how our words have meaning, and how we become what we think about. I don’t agree with everything in this article (“tithing” has a negative religious connotation for me), but I do agree that if we are going to live a healthier life, we have to deal with the fear of not having enough. When you’re working three jobs at minimum wage with no benefits, it’s a very real fear. So when companies try to prey on those fears in order to get you to spend your money ON THEM, you have to be careful.

People talk about living in “prosperity consciousness” or with a sense of abundance or a balanced life. Does missing this sale really mean you won’t achieve it? If you really mean to live your life with the belief that there is enough for all of us, we don’t need to be greedy, we don’t need to hoard, in fact, we can get rid of many of the things we’ve accumulated that we no longer need — do we need to add in this particular thing within these two hours? If you claim you want to live an abundant life, is your definition of “abundance” and “prosperity” the accumulation of items that OTHER PEOPLE judge you need, or things and experiences that actually make you happy? And why would you buy based on being provoked and manipulated by such negativity?

I bet you can count on your fingers the amount of things you bought on sale that actually improved your life beyond a few days.

Yes, they exist. They are different for everyone. But missing most sales isn’t going to damage your life in the long term. You might be disappointed for a few days. You might miss the adrenalin rush that those purchases give us. But it’s rare it will ruin your life.

Further, if you claim you want to live an ethical, balanced life based on prosperity consciousness rather than poverty consciousness, how can you, in all good conscience, create materials that promote “scarcity and urgency” and manipulate people to buy out of panic? Does the money offset any tears on your integrity? Or do you believe it’s not your problem or your business? You’re simply there to create effective materials. If the customer buys, you’ve succeeded.

Where is that line for you?

It’s something to think about and work on. It’s something each of us has to define for ourselves.

I am more and more aware of it as a consumer, and less and less likely to respond to such a “call for action.” My action, more and more often, is to turn away from the company.

As a writer, I am also aware of it. If I feel the materials I’m tasked to create are too predatory, I will fight to rework the materials and word them so they come from a more positive place that still engages and encourages the customer to purchase. And, there are times when I refuse the gig when the client wants predatory or panicky materials created to manipulate the customer with negativity and fear.

I have to define those lines constantly. It’s not easy. But, for me, it’s a necessity.

How do you set your lines? Do you have different boundaries in the work you do for others than the way you live your own life? How do you integrate the two?

Ink-Dipped Advice: Intent

image courtesy of geralt via pixabay.com

At first glance, this seems like a strange post for Ink-Dipped Advice, especially since my Monday posts over on Ink in My Coffee during this cycle are about setting an intent for the week.

But in my writing and freelance business, intent, to me, matters.

What is my intent in my freelance business?

To earn a living is, of course, part of it. But how I earn it and working with which clients on which projects matters to me.

I like to work with clients who are passionate about what they do, and whose products and services make the world a more interesting, more compassionate, and better place.

My intent in working with those clients is to express their passion, joy, and unique product or service to an ever-increasing audience in a positive, engaging manner.

My skills as a storyteller and in theatre/film production translate to the “mission-specific entertainment” I talk about elsewhere on this site help me wrap the client message into an intriguing story with enchanting characters that gets the audience interested.

Because I believe social media is a conversation and not a bulletin board, when I create social media campaigns for clients and provide the response/follow-through, I build on the actual campaign posts with engagement and conversation. Interaction is, in my opinion, THE most important component of a successful social media campaign. If you’re not going to post engaging content and then actually ENGAGE, there’s no point in being on the platform.

So, my intent is getting to know the company, help create characters and stories that best communicate their message, and increase engagement. This can translate into sales/support/business growth.

Underneath this intent is my intent to earn a living from my skills. If you’re not going to pay me and value my work, I don’t work for you. I am not creating content for you without pay as part of the interview process. Read my portfolio. As for additional portfolio samples. Don’t ask me to write for you without pay. Because that indicates you don’t value what I do, or the skills I bring to the table.

My intent is to work only with companies who treat their people well, value skills, and compensate accordingly.

What is your intent?

Your Business Bookshelf

image courtesy of FreePhotos via pixabay.com

I am a bibliophile. Some would say a bibliomaniac. I buy books. I read books. I keep books. I use books to build the forts I need to deal with the world.

As a writer and freelancer, I love to read how others build their business, hone their craft, grow their creativity.  Below are some of my favorite books,  ones I read and re-read, by title and author:

THE ART OF WORKING REMOTELY by Scott Dawson. Scott hosts the Remote Chat on Wednesdays at 1 PM EST on Twitter. It’s a highlight of my week, and one of my favorite groups of people. Scott’s book is a great guide on how to build a successful work life with remote work, and avoid the pitfalls and obstacles that employers throw in your path.

A BOOK OF ONE’S OWN: People and Their Diaries by Thomas Mallon.  I re-read my 1986 paperback of this book so often that it’s falling apart. I love this book. It has musings on and excerpts from a wide range of diarists. I learn so much about seeing, feeling, and articulating each time I re-read it.

BOOKLIFE: Strategies and Survival Tips for the 21st-Century Writer By Jeff Vandermeer. This is helpful for delineating the public and private lives. I am an inherently private person, an introvert forced by the needs of business, into extrovertism far too often for my liking. This book has some good ideas on handling that frisson.

THE COMPANY OF WRITERS by Hilma Wolitzer. Another wonderful book on the writing process and navigating the times you want and need to emerge from solitude. I am a huge fan of Hilma’s novels and those by her daughter, Meg.

THE COMPLETE WORKS OF SHAKESPEARE by William Shakespeare. I learn more about art and craft and stagecraft and structure and style from Shakespeare than I do anywhere else. I read and re-read his work constantly.

THE CREATIVE HABIT by Twyla Tharp. Far too many books are about breaking blocks into finding one’s creativity. This book is for already creative people to take their creativity to the next level, in any discipline.

CUT TO THE CHASE: Writing Feature Films with the Pros. Edited by Linda Venis. From UCLA Extension Writers’ program. Excellent book on screenwriting art & business.

ESCAPING INTO THE OPEN by Elizabeth Berg. The writing advice is great, and her blueberry coffee cake recipe is THE BEST.

THE FOREST FOR THE TREES: An Editor’s Advice to Writers by Betsy Lerner. Editor, agent, writer, Betsy Lerner talks about creating a writing career and how to work with editors and understand marketplace.

HOW TO WRITE A BOOK PROPOSAL by Michael Larsen. Still the best book I’ve ever read to teach effective proposal writing. I’ve used this for fiction, nonfiction, and adapted it for grants and multi-media or multi-discipline projects.

INSIDE THE ROOM: Writing Television with the Pros. Edited by Linda Venis. Another excellent UCLA extension book on art, craft, and business.

LIFE, PAINT AND PASSION by Michele Cassou and Stuart Cubley. Although the focus of the book is painting, I find that painting (or sewing or dancing or singing) frees up the writing. Switching disciplines helps fuel your primary discipline.

MAKING A LITERARY LIFE by Carolyn See. She has terrific ideas for maintaining your creative, often solitary work life, while still meeting the needs of the business side.

MY STAGGERFORD JOURNAL by Jon Hassler. The journal of a year-long sabbatical to write a novel.

THE RIGHT TO WRITE by Julia Cameron. I’ve found this small book the most useful of all her creativity and artistic coaching works.

THUNDER AND LIGHTNING by Natalie Goldberg. My favorite of her books, this mixes practicality with exercises to open creativity and work past stuck.

THE WELL-FED WRITER by Peter Bowerman. This book helped give me the courage to make the freelance leap. There are many things I do differently than Peter does, but his energy and enthusiasm inspired me. I re-read this book often to remind myself of the basics.

WORD PAINTING by Rebecca McClanahan. I’d developed my Sensory Perceptions class before I read this book, and now it’s become part of the Recommended Reading list. The exercises focus on choosing the best words for descriptive writing.

WORD WORK: Surviving and Thriving as a Writer by Bruce Holland Rogers. Again, a professional writer offers ideas on how to keep creativity flowing while dealing with necessary business aspects.

WRITE AWAY! by Elizabeth George. Although my process has evolved very differently than hers, I find re-reading this book helps me look at the way I write in a fresh way. It’s a great book when I feel tired and stale.

WRITER’S MARKET. This comes out every year. I prefer the print edition, although I double-check online to see if any information has changed. I like to sit and go through the entire large book with pen and paper, reading each entry and making notes on the markets I want to approach. Then, of course, I have to go and DO it.

Looking at the list, many of these are about art and craft more than business. Several of them deal with balancing the two. I have many more books on writing. In fact, I have an entire six foot bookcase in my office filled to bursting with them, and more packed in boxes downstairs. But these are the books I go back to re-read regularly.

In my opinion, you can’t maintain a solid career without the art and the craft. You can live on your marketing until they find out your lack of art and craft. But without it, you can’t sustain, even in this age of the “influencer” and marketspeak.

Art and craft matter. When you build a solid foundation and keep growing, you can add in the marketing skills and continue to learn the technology as it changes.

Many of these books remind you how to go back to the basics of art and craft, how to grow creatively. When you get tired and discouraged, these are great books to help you refill your creative well.

What are your favorite books for your business?

Ink-Dipped Advice: Winter Work

image courtesy of Printboek via pixabay.com

Depending where you live, January means winter. In a place with seasons, winter work is often different from summer work.

I live in an area that relies heavily — too heavily, in my opinion — on tourism. January, February, and part of March are the fallow seasons. The snowbirds fled to Florida. The seasonal businesses are closed.

Although this winter hasn’t yet been too bad, weather-wise (it’s been WEIRD weather-wise), there have been winters when the power’s been out quite a bit due to storms, we’ve been snowed in, and it’s been about keeping the fire in the fireplace going and staying warm. Of course, as I write this, several days before it’s scheduled to post, we’re in record high temperatures, the little bit of snow we had is gone, and my yard is Very Confused.

I don’t do well in hot and humid weather, so I love winter — as long as I can stay warm and cozy at home and not have to drive much in bad weather. It’s a great time to buckle down and work on the novels and the plays. It’s a great time to curl up with my books and research the novels and plays in my pipeline. I read contest entries and the books I’m hired to review. If the power is out, I can always take notes or write in longhand by candlelight (and yes, I do).

It’s a time to prep the quarterly postcards, sent to current and potential clients, following up after the holiday greetings. It’s a time to shift the focus to the type of project and client I feel will be the most fulfilling on both creative and financial levels.

It’s a time to clean up old files and set up new files. To decide what kind of skills I want to learn in the new year, where to find the teachers and make the time to fit them in, and how to add them to my information so clients know my skills and range keep expanding.

For print publications, it’s a time to look about eight months ahead to editorial calendars. What do editors want in August, September, October? Time to think about next autumn, polish those pitches, read the editorial calendars, and send them off.

It’s time to assess memberships in professional organizations. I have an assessment formula I use. I measure the financial obligations (dues, dinners, events, materials, conferences, etc.) versus financial gains (new clients, new contacts, new projects, how many books sold after an event, etc.) versus the emotional benefits (did I enjoy myself at events? Did I meet terrific people, even if they didn’t become clients? How often did I have to challenge racist or misogynist remarks?) versus time and energy needed for all of the above.  If it’s expensive and doesn’t result in financial or emotional gain and is full of people making inappropriate remarks about others, I’m outta there. Done. It’s time that could be spent creating rather than having the life sucked out of me. That’s how I decide if I will renew membership. That’s how I decide if I will go to an organization’s open house as they try to expand their membership. Too many organizations around here expect one-way support. 

It’s time to look at the markets I’ve for which I’ve always wanted to write, but thought were out of my league. There are magazines I thoroughly enjoy, and for whom I don’t want to write. I’d rather just enjoy them. There are other magazines where I’ve often thought, “I’d love to write for them.”

Now is the time to sit down and take a hard look at what I do. Do I write what they publish? If it’s out of my wheelhouse, is it a stretch in a direction I want to take? Do I have the skills to do what they need?

If the answer is yes, then I sit down and do it.

It’s time to catch up on trade news in the various industries with which I work (I often get behind during the holidays, I admit it). Are there new start-ups that are interesting? New trends? Is something I’ve been doing and touting for the last few months becoming a “trend” I can use in my pitches? Who has moved where? Who is new to a position? 

Who has achieved something interesting and exciting in a field that interests me? I don’t have to have anything to pitch to them. I can just be happy for them, and send them a congratulatory note or email.

Who is feeling a bit down and could use a bit of encouragement? I know when I’ve gone through rough patches, sometimes an expected email or note has made a huge difference.

It’s time to look behind to see what’s achieved, what had to be let go, and look ahead to plan. Make the roadmap for the coming months. Know you may have to take a few unexpected exits along the way.

Commit to enjoying the process of the work, not just the results.

How does your work life change in winter?