Social Media Experiments Check-In

Mobile phone with facebook log in page on wooden table with scrabble tiles spelling "social media" next to it.
image courtesy of Firmbee via pixabay.com

It’s already June! And that means it’s time for another check-in around social media channels. I can’t believe we are halfway through the year!

My social media needs and uses are still changing, and I’m realizing that one of the elements of social media is about change. I’m still not taking on handling social media accounts for clients, although I will create content that they can then use. But I’m not handling the posting/answering for anyone except myself right now. I’m also on social media far less than I was at the beginning of the year. I think social media fatigue is a very real phenomenon, both for posters and for viewers.

I’m still not happy with any of the scheduling tools I’ve played with. They don’t handle enough social media channels, and if they handle several of them, it’s not at a price point that makes sense for me right now.

Again, the caveat for this post is that this is based on my experiences with what’s worked for me/what I’ve enjoyed over the past six months. I’d love to hear, in the comments, about how your social media habits and needs are changing.

Bluesky: This is where I spend a lot of my social media time. I spend time on this platform in ways most similar to what I did on Twitter, although I do not have the follower count I had there, and it doesn’t drive conversion traffic the same way Twitter did. I keep reminding myself I was on Twitter for 13 years building both follower count and conversions, and I need to be patient. Since it’s moved on from being invitation-only, there’s a wider net of people on it. Fortunately, the controls are solid enough so one can curate out the trolls. They just rolled out DMs. For the moment, I have mine shut off.

Bookbub: Same song, different month. I’m still not utilizing it to its potential. Since I have some books releasing toward the end of this year, I hope to change that.

Cohost: Not on it anymore.

CounterSocial: Every few months, I check in, but don’t spend much time there. It doesn’t drive traffic to any of my other sites, and I can’t afford the time for the platform, either financially or emotionally.

Creative Ground: I keep my profile updated over there, and regularly tour around to check out what other creatives are doing, especially with an eye to future collaborations. Their ArtsHub of Western MA regularly has good information on submission calls, job opportunities, and other creative opportunities. Even though it’s New England-centric, it’s worth it, and I certainly get far more out of it than I do on LinkedIn. I wish it had a social media component, which would make connections easier, but that would need a lot of funding on both staff and technical elements, and I understand why it’s not a possibility at this time.

Ello: Shut down, which is a shame, since it was so useful for several years.

Facebook: Since I’m winding down my work on the Vella platform and no longer have to participate in the author groups, FB is mostly to check in with friends who aren’t on any other social media platforms. The other purpose is ads for my work. FB ads continue to drive traffic and convert into sales. In other words, sometimes I hang out; other times I’m purely mercenary.

Hive: I no longer use it, and don’t miss it.

Instagram: At this point, I’m probably on Instagram more than any other platform (including Bluesky). It’s good for promoting my work; it’s good for cheering on fellow artists and small businesses whose work and mission I love. It’s a mix of fun and work. I do lean more toward the fun, both in posting and in use, but there’s a worthwhile business component in there, too.

Ko-fi: I’m working on a business plan to make it fun for the audience while still feasible both in terms of dollars and long-term audience connection benefits. I’m not there yet, but I’m working on it.

LinkedIn: Basically useless for what I do. I keep an updated profile there because it’s expected. I’m tired of “recruiters” wasting my time and the scammers.

Mastodon: I’m on there less than on Bluesky, but still fairly regularly, especially for various writer hashtagged groups. It’s slow growth, but getting stronger conversion rates than it did several months ago.

Pinterest: Behind on where I should be, as far as using it as additional material around my work. Since most of what I do is text-based rather than visual, it’s not as useful for me as for some other artists.

Post: They shut down on May 31. I did promo posts and read some news, but that’s it. There wasn’t much interaction.

Ravelry: Haven’t used it in ages. Never did make it back on over the winter.

Spoutible: Hardly ever on it anymore. While I enjoyed some of the interactions, it didn’t drive traffic to my sites or have a conversion rate, so it’s another case of not being able to afford to spend the time there, on any level.

Substack: I could not justify staying on the platform when their management is so far out of alignment with my values on multiple levels. I see so many people just ignoring it and joining or staying on the platform anyway, but I could not. I left the platform at the end of last year, and miss it far less than I thought I would. I do not subscribe to any of the Substack newsletters, nor do I boost posts about material on Substack.

T2/Pebble: Out of business.

Threads: I’m still not on Threads, although I probably should be. Just the thought of it makes me tired.

TikTok: has been very useful for promoting the serials, books, and the shorts. The metrics don’t always add up to the same as the numbers on the videos themselves, which is sometimes confusing. This summer, I also want to add some more “fun” content, not just writing-related content, about places I visit, etc. A video up at the lake, or at the sunken garden at the Mount, or out at the Spruces. Things like that. Mix it up a bit. Maybe do some videos on inspirations behind the writing. But staying off camera, because I do not go on camera.

Tribel: I don’t use it anymore. Too much screaming, too little connection.

Tumblr: Using it less and less, as the audience is skewing differently to my audience more and more. Blog posts automatically upload, and I do promos, but that’s about it. Lower conversion rate than FB and TikTok.

Twitter does not exist anymore, and I am not interested in the entity known as X. My account is locked, and I haven’t been on the platform since August of 2023.

There are plenty of platforms I don’t use. If it’s only app-based for phone and I can’t use it on the laptop, it’s not for me.

That’s where I currently am in regard to the social media landscape. What have you discovered in the past few months?

3 thoughts on “Social Media Experiments Check-In”

  1. Since so many of the platforms have folded, I hope you consider Threads. I know you’ll like it – it feels to me like a combination of the good things of old Twitter and the fun of instagram. You can post text, or images, or both. People there are nice. Lots of writers and several folks from Freelance Chat are there, too.

    I forgot I was on Mastodon. Oops.

    Ravelry has long been referred to as LinkedIn for yarn-y folks, but it’s really more of a resource. (An AMAZING resource for knitters, crocheters, even weavers.) I use it to archive photos and info on my projects and search for patterns and inspiration. There are forums, but I usually only check those when I’m looking for specific information. I’ve been on Ravelry maybe 15 years and don’t consider it social media.

    1. I will consider Threads. It sounds like fun. I just am a little leery of anything more with Meta, since I’m on FB and Insta, but at the same time, I’m already on FB and Insta, so what’s one more Meta thing?

      I need to look at Ravelry more as a resource, especially since I’m not all that skilled with knitting (although I’m a bit better at crocheting).

      Thank you!

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