Digital Tidiness Helps With Focus

Laptop, cell phone, notebook and pen on a wooden plank table
image courtesy of stokpic via pixabay.com

Apologies for the break in posting on this blog for the past few weeks. My mom (who is 99) had a small stroke at the end of February. She’s doing very well – speech and motor capacity restored. But there’s still extra elder care and monitoring that needs to happen. I had to pare back on certain obligations, and this blog was one of them.

But it’s a lovely spring now, and we are getting ready to move into summer.

It’s been time to do a big spring cleaning, both physically and digitally. My old laptop died; I had to buy a new one, although I also got the old one sort of fixed, and will probably get it refurbished later this year.

I cut way back on social media, which made me happier, more productive, and the social media on which I remain has a decent conversion rate. I will do another social media centric post in early June, for a mid-year check in.

I’m part of a regional capacity building program for artists from February through July, which has been great. Workshops are helping me focus on specific areas, and make a business plan in alignment with the direction I want for both my artistic work and my more business-oriented work, and make it more holistic.

Don’t ever forget that, as an artist, one must also function as a savvy small business. Unless you can afford to hire someone to manage the business aspects!

I was lucky enough to be part of a marketing cohort of small local businesses led by Francesca Olsen through the North Adams Chamber of Commerce. If you ever have the chance to take one of Francesca’s workshops or hire her as a consultant, JUMP ON IT. She’s smart, creative, fun, energetic, and knows how to pull different possibilities out of various boxes to create something unique to the person/business for whom she’s consulting. What I learned in a few two-hour sessions with her will carry me through this next phase.

I’d already begun going through each of my websites to clean them up, refocus where needed, update information, and keep each site’s unique voice while giving it a more overall voice that ties them all together. People can choose to spend time on one site, or they can follow trails to other sites that have other topics of interest. It’s like having a series of islands in the digital ocean and being able to go from one to another as one chooses.

The main sites remain this one for the more business-oriented freelancing. Pages on Stages focuses on the theatre and radio work. The Devon Ellington Work site is the flagship for work published under that name and some of the other pseudonyms including Ava Dunne, Christy Miller, and Christiane van de Velde. It also leads to the different series that I write, and leads to the main site for Legerdemain, which started life as a serial, and will be many things by the time I am done. I’m putting a lot of work into re-envisioning the Cerridwen’s Cottage site, for the work I’ve done for years under the Cerridwen Iris Shea name that deals with tarot, home and hearth magic, and the like. I’ve never fully tapped into the Llewellyn audience, and it’s about time to do so!

This post should have been posted last week and did not (but then I wouldn’t have much of the information for it). There will be another post next Wednesday, since it is the third Wednesday of the month. The plan is to get back to posting on the first and third Wednesdays of the month.

Have a lovely spring, and drop a comment to tell me what’s new in your life and work!

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