Ink-Dipped Advice: Should Business Writers Do National Novel Writing Month?

 

It’s mid-October, which means thousands of writers and aspiring writers are getting ready to participate in National Novel Writing Month in November.

Is it worth it for a business writer?

I write many things: business writing, novels, short stories, plays, radio drama, etc. Maybe my experiences will help you decide.

I have had some great times with National Novel Writing Month. And some frustrating ones. I’ve been a mentor to new members, sending them a daily morning encouragement. I’ve hit the 50K goal and more every time (although the year my grandmother was dying during November was more challenging than some of the other years.

I’ve gone to write-ins and meet-ups and participated in forums. Met a lot of great people. Connected in new ways with writers I already knew.

I’ve participated in Nano five times (four successive years, then a break, than a few years ago). I’ve completed four novels, and have two novels partially done (last time I did Nano, I did a “tandem Nano” where I worked on one project I’d already started, and one I started on Nov. 1). One of those partials has been retired; it will never amount to anything. One novel was torn apart and reworked over a period of years. It was published under a title that sunk it; I got the rights back, switched publishers, and it became PLAYING THE ANGLES, which launched the Coventina Circle series. One novel was put aside for several years, and has been torn apart and revised over the last couple of years; it will go out on submission to agents in spring. One novel needs another revision and then, it, too, will go out on submission. One has been put aside until I can get it into the revision queue; it has a decent premise, but needs more craft. One novel needs to find its way back into the writing queue to be finished, then revised, then go out on submission.

When I was making the transition from working on Broadway to writing full-time, Nano helped me get into the habit of writing, first thing in the morning, around 2K/day (and then I’d settle back into at least 1K).

I have discovered the work written during Nano needs more revision than other work.

50K in a month is not a stretch for me anymore. 1667 words a day is pretty normal for my first writing session on my primary project – many more words have to be written each day in order to keep a roof over my head. This is my business, not my hobby.

So, for those of us, especially in business, does it make sense to write on our own time at that pace during Nano?

Do you want to try something new? I find Nano useful as a playground, to stretch into directions I don’t normally write. In that regard, I find it useful no matter what other kind of writing I do.

Are you willing to make the commitment to do 50K on a particular project on that month? Because just writing along with Nano at your own pace, in my opinion, defeats the purpose of Nano, which is “lots of words on paper really fast without editing.”

Because of my contract schedule, Traditional Nano does not work right now. I have a book coming out in late October; another one coming out in December; another in January; I’m working on the next books in those series for next year. I’m also prepping another series for re-release and am in talks about other releases.

The last time I participated, I was disappointed in the forums, which had always been fun before. I found too much whining; not enough writing. And moderators accusing professionals of “self-promotion” every time they answered a question by an unpublished writer. It felt like professionalism was discouraged.

But I like riding the wave. And I’m tired of feeling exhausted and furious about the current state of the nation (and the world).

So this year, instead of “Traditional Nano” I started a closed forum called Women Write Change. It started as not-quite-a-joke during the Kavanaugh hearings that we need a women’s rage forum during Nano. I re-read a manuscript I’d put aside a few years ago. The writing was universally praised, but I was told to “tone down the rage, because women’s rage makes readers uncomfortable.”

This book’s time has come.

This forum is for progressive artists in all disciplines who identify as women. It’s something different than Nano, although hooking into that enormous wave of energy that happens when tens of thousands of people write during the same time. It’s a place to develop work inspired by current situations.

It’s what I need, artistically and personally, right now.

But is it worth it for a business writer, tired from writing for others all day, to do Nano?

I’d say try it once, if you want to try something different and are willing to make a commitment. You’ll learn valuable information about how you work, and where inspiration comes from.

The most important thing it teaches, if you stick with it, is to put your own work FIRST.

I have found that techniques with which I experimented during Nano have helped me in other writing. I’ve found it exhilarating and frustrating. I think it’s worth doing at least once in your life – and then deciding what you can take from the experience and apply to other types of writing.

Ink-Dipped Advice: Artists Are Expected To Settle For Less — And Shouldn’t

As a published author, I’m getting a little tired of getting pitched to by marketing organizations that want me to hand over a bunch of moolah, but refuse to commit to results.

I understand the value of getting one’s name out in front of as many people as possible for name recognition and business growth. That’s part of how I earn my living.

I work with other businesses to communicate their message effectively and grow their business. They expect me to grow their name recognition. To get their name and their product in front of those who will actually open their wallets and buy it. They expect – and demand – that the work I do – the work for which they PAY me — results in more sales.

If it doesn’t, within a reasonable amount of time, that client will end our business relationship and hire someone else who gets him a better return.

Why are authors and other artists told they must expect any different?

Almost every author/artist promotional service has a disclaimer that they can’t guarantee sales. Why not? Other businesses expect a return on their investment. Why shouldn’t artists?

They should. We should. We need to stop settling for less.

When I hire someone else to promote my book, I expect it to result in sales. Otherwise, there is no point in hiring that firm. I can do it myself.

If it does NOT result in sales, then I’ve put my money in the wrong place, and it’s time to try something else.

The way any reputable business owner does.

Because, as an artist, I AM a small business.

We need to stop settling for a lower return than any other business because we’re artists. We need to stop ALLOWING others to treat us as second-class individuals. We need to start acting like smart business people, so that we will be treated as such.

Part of that is expecting a reasonable return on the investment.

So what is a reasonable return? At the very least, I want to make back what I spent on the promotion, plus 20%. Which is a low, but that’s my personal threshold for feeling like a campaign was worth the money spent. When it goes above that, I’m delighted.

Then I see how I can build on that for the next campaign.

Plenty of people will wail that one “can’t” expect a return on art/novels/etc. The demand I’m making here will anger a lot of marketing people.

Why can’t we expect a result for money spent? Movie studios do. Television content providers do. Fine artists do. Commercial theatre productions do or they have short runs. Traditional publishing houses do, too.

Because the artist is dropped from the contract if the artist’s work does not sell.

Now, more and more artists are forced to hire their own marketing for their work. If my publisher tells me I have to get X amount of sales or I won’t get future contracts, and I’m required to hire my own marketing firm, then, yes, I expect that firm to be savvy enough in the kind of marketing I need in order to deliver the results FOR WHICH THEY ARE PAID. If my publisher paid them directly, or had an in-house marketing team do the work, the same expectations would hold. Lack of results means the business relationship ends.

So we need to stop thinking that we don’t “deserve” results simply because we are not a corporation. We are a small business, and we deserve the same results when we hire in a service as any other business does.

I’m done settling for less.

(Note: This has been a tough time, especially for progressive women. I joked on social media that this year’s Nano needs to have a “Women’s Rage” forum. Instead of that, I’m starting a private virtual group to develop creative work in multiple disciplines called Women Write Change. Stay tuned here, on Ink in My Coffee  and the main Devon Ellington site  for more information. It’ll take me a few days to set up, and then I’ll have an address where interested parties can request invitation).