Ink-Dipped Advice: Positive Networking Practices

 

It’s been a busy time for me lately, and in a good way. But I’ve had some positive results of the various networking I’ve done.

When I meet people at events and exchange cards, I try to send them a note or an email within a few days of the meeting, just to say I enjoyed meeting them and to continue whatever conversation we began at the event.

Most places I’ve lived and worked — New York, San Francisco, Los Angeles, London, Edinburgh, Australia, Western Mass, Vermont, Washington DC, etc. — this is standard. You exchange cards, you exchange messages post-event and build from there, or have the initial post-event pleasant exchange and put the information aside in case it’s needed down the pike. And then use the information when and where appropriate.

Here, it’s quite different. Most of the time, I do the follow-up, and it’s crickets. If it’s a visiting artist/instructor/agent/editor from somewhere else, there’s response, but local? Rare.

If I mention, the next time we run into each other, “Hey, I sent an email after we met last time; did I get the address wrong? I want to make sure I have your correct contact information”  — the answer is usually, “Oh, I don’t have time to respond to emails” or “I didn’t answer, because I figured I’d run into you again.” In my book, those are not solid practices that grow one’s business.

I try to reconnect with those I’ve met about once a quarter. Just a quick “Hey, how are you, thinking of you, how’s it going?”  When I have an address, I often send a postcard rather than an email. Whereas email response to quarterly follow-up is about 3% locally and 15% beyond the bridge, response to postcards (by email, since I add my email address) is usually 25% or more.

I attended an event a few months ago, a lovely networking event, with about forty or fifty people. I exchanged twenty or so cards. Followed up within two business days (standard) with all twenty. Heard back from four (which, around here, is a huge response).  From those four, one was a person with skills that was useful to one of my clients, and I got them in touch and he was hired; the other opened the door to an arts group with whom I hadn’t had previous contact, and we’re talking. So that was pretty decent.

Wearing my playwright/novelist hat, I was a reader at the Provincetown Book Festival a few weeks ago (which was one of the best festivals I’ve attended in years). After the festival, I thanked the organizers and the sponsors (I’m still tracking down contact information for the fellow readers in my event, to say what a pleasure it was to read with them). I heard back almost immediately from festival personnel (not at all a surprise, since it was one of the best-run events I attended). 

I also heard back from several sponsors, absolutely thrilled that I contacted them and told them how wonderful the experience was.

One sponsor stated that they support so many local events and hardly ever hear back from anyone. So they were delighted that the event went well, and that I took the time to contact them. On my part, “taking the time” took probably less than five minutes.

And now that sponsor knows the event was money well spent.

I attended two events last week. Followed up on both. From the first, I heard back from two out of the two dozen or so people contacted. From the second, there were thirteen of us at the event. I followed up with all thirteen. I’ve heard back from and made plans with six of those thirteen so far, which is positive.

Will any of those above contacts end in cont-RACTs?

Who knows? But these are interesting people who love what they do. Interacting with them improves my quality of life, even if it doesn’t end in a contract. I hope they feel the same way. And even if they don’t hire me, there’s a good chance they’ll recommend me if they feel it’s the right match. As I will do, in the same situation.

What’s the moral of this little tale?

Follow up and follow through when you meet people. Don’t just collect cards and stick them in the drawer. Think beyond being hired on the spot. Think about getting to know some really interesting people who enrich your life.

Even if I don’t get hired by any of these people — there are some of them in fields relevant to upcoming books. You can be darned sure I’m going to consult them on their areas of expertise and thank them in the acknowledgements.

Connections are about people. As much of an introvert as I am, I find other people interesting. So I make myself get out of the house and interact, and I am almost always glad I do. Because their stories are interesting, and fuel my work.

Remember, as a writer: Nothing is EVER wasted.

Ink-Dipped Advice: The Ballad of the Necessary Contract

I relate an anecdote so you can learn from a mistake I made about ten years ago, about too much off-the-cuff brainstorming before there was a contract in place. I will not reveal the name, the company, or the location. But learn from my mistake.

I met an extrovert at a networking event. We hit it off. This individual had a big project coming up and was unsure how to proceed; thought I might be a good fit. I explained my general fee structure, and how it would work for a project of this scope. We had a long conversation, basically outlined a project this individual needed done on a tight time frame. I sent the notes the next day, along with a quote, and the written schedule we’d discussed.

Nothing.

For months.

No response to any type of contact.

I took other gigs. At a completely different event, over a year later, I ran into this person again. We were introduced by a third party; the original individual looked puzzled. I reminded this person we’d met over a year earlier and talked about a project that had a tight deadline, that I’d sent requested materials, and never heard back. The person shrugged and said, “Oh, I didn’t feel like putting in the time. But let’s set a schedule and do it soon.”

I said words that were both true and necessary. “Sorry. I’m booked. For the next eighteen months.”

“Oh, my, one would think you were in demand.”

“I am.”

Of course, this meant the individual HAD to have the project done BY ME. AT ONCE.

I was booked. Plus the whole not trusting this person. The person kept bugging me. I gave a high quote (and, yes, if it was met, I’d have worked it into the schedule).

Response: “Oh, I wouldn’t PAY you. You’d be doing this for EXPOSURE.”

I said it before and I’ll say it again: Honey, people die of exposure. Give me the cash.

I reminded the person of the fees we’d discussed. 

“Oh, I’m sure I wouldn’t have agreed to PAY you for any of that.”

My response: “I wouldn’t have brainstormed the outline for nothing.”

Huff, puff, walk away. (On the other party’s part).

Two weeks later, this person asks me to re-send the outline, because the person lost it.

I said I would be happy to, upon receiving a consulting fee. I named the price.

Never heard from this individual again.

Hope I never do.

And no, the project has never shown up. The person truly lost the notes and couldn’t remember what we’d discussed — which means the project would have likely been a nightmare anyway.

I ate the nonpayment for the brainstorming session. It happens sometimes, especially when you’re talking on the fly at a networking event. That’s why, in interviews, I’m now circumspect when the question is, “What specifics would you change/develop/grow if you worked with us?”

Until I’ve spent time in the trenches of the company, there’s no way to know.

What they’re looking for, here, is ideas they can do on their own without paying.

So I formulate marketspeak answers that are full of buzz words and don’t hold actual information. If they are serious about me, they will re-formulate questions into something that is suitable for the interview. If they are trying to get ideas for which they have no intention of paying, they keep going down the same road. The real information comes when the contract is in place, the upfront fee clears, and I’m actually in the environment.

Because if they are actually interested in you doing what you do best for them, as a marketing writer, it’s not “what would you change” it’s “how do you see what you do as enlarging our communication and getting our message out to a broader audience?” They will say things like, “We’re having trouble in the social media aspect of our business. What are your ideas on enlarging our growth there?” Not “what would you change in the company” — it’s a trap question. I’m not here to CHANGE your company. I’m here to effectively communicate your message to a broader audience. It’s YOUR company. I’m expanding your reach.

So learn from my mistakes and don’t over-brainstorm without a contract. 

Ink-Dipped Advice: Social Media Expansion

Social media is a great tool as long as you use it rather than it using you. But that’s a different conversation!

We’re so used to Facebook and Twitter that we forget there are other types of social media out there, and perhaps some of them might be a better platform for your work.

I have grown increasingly frustrated with Facebook lately. I don’t know which will happen first — that they decide I did something against their ever-changing policy, which is set up to hurt small businesses and individual authors in favor of mega corporations — or that I get so frustrated I delete my account and all my pages.

I spend too much time on Twitter, but I use Twitter for different things. Most of my political activism is via Twitter — when I’m not writing or in the offices working with my duly elected officials on many levels. Some of them appreciate it. Some of them are sick of me. Too bad for them.

But I also use Twitter to hang out and explore other interests and connect with people in arts of all disciplines, and all over the world. Many more conversations and inspirations begun on Twitter have translated well to actual life than on Facebook.

I’ve also landed some of my highest paid gigs on Twitter — and many of them have been BECAUSE I’m socially and politically active. So when someone tells you that standing up for what you believe in on Twitter will kill your chances for a job, tell them where to stuff it. If a job doesn’t want you  because you take your responsibilities as a citizen, as part of the social contract, seriously — it’s not a place you want to work.

In any case, I’ve been exploring other social media platforms, and I’m sharing what I’m learning. I use “learning” because it is and will be an on-going process.

In addition to my own social media needs, I often handle social media platforms for my freelance clients (I’m about to expand my social media package). I often try out the platform myself and then can recommend or not to a client.

This is by no means a complete list, and, as I explore new/other social media platforms, I will add them in future posts.

Linked In — I hate it. I’ve used it to track down a few people, but for my own use, it doesn’t work.

Alignable — I work on it for one of my freelance clients. I don’t think we utilize its full value. I like the idea of connecting with local businesses and recommending each other — I don’t know how effectively we’re putting it into practice. I do not have my own account on them yet, and may not.

Instagram — some of my more visually-based clients use it and like it. I don’t personally use it, because I don’t yet have a plan where it’s worth it for me. Also, it’s too tied in to Facebook for my taste. It’s only done via a phone app, and I resent being forced to interact that way, without the option for computer use.

Tumblr — I’m still getting the hang of it. I use it personally, and am starting to like it more. I use it for several clients. They feel they “should” be on it; none of them are in love with it.

Ello — I love it, for me personally. I love being around creatives who are working on their crafts. I don’t see it as a marketing platform; I see it more as we’re inspiring each other and learning from each other. It’s a relief after all the ad-centric stuff that’s going on.

Vero — I’ve had so much trouble with this platform, I’m ready to give up on it. I’d heard good things about it. But if I have trouble, my clients who are less tech-savvy than I am won’t be able to do it. I also resent I can only do it from my phone. I don’t want to live my whole life via apps. Their support people have been as nice as can be, but it’s going on a week and the problem isn’t solved yet. And the problem is basic sign-up.  Not impressed.

Triberr — just signed up. It looks interesting. I have discovered some blogs I like a lot that I might not have otherwise found. I hope I will be able to make actual connections, and it’s not just about clicking and moving a post on.

I’m about to experiment with Mix (which used to be StumbleUpon), About. me and Fuel My Blog. I had several questions for the last on that list, and have not yet heard back, so we’ll see.

As far as online portfolios, I like Contently, but that’s different than social media. I will probably do a separate post about that down the road.

I will report back when I have something worthwhile to say.

I hope you’re all taking the Labor Holiday — you’re earning it!

 

Ink-Dipped Advice: My Rolodex Isn’t Free

Note I didn’t say “My Rolex.” I don’t have or need or want a Rolex. I stopped wearing a watch years ago.

The job listings for one of my areas of marketing work, especially when it comes to working for non-profits, have a disturbing trend, especially in my region of the Northeast. One of the job “requirements” is that one have high-end, recognizable contacts in the field. And share those contacts in the interview process.

The jobs themselves, with this demand:
–are part-time;
–have no benefits;
–barely pay above minimum wage.

Yet they expect me to bring my Rolodex, which has been built and curated over decades of hard work at market rate (with benefits) for . . .what? Why? Why would a professional at the top of the field give away a carefully built and curated contact list?

That’s not how it works.

A full-time, benefitted head-of-department job requires a proven track record in the field and solid examples of accomplishments. Contacts are part of that package. But contacts are used as part of a process, not as a product delivered in an interview.  A part-time, un-benefitted, underpaid job is not going to attract the level of worker you demand. Because those individuals are being paid what they are worth, by people who understand the market, the value of these workers’ skills, and how relationships are built over time, from job to job.

I’ve actually been asked for my contact list as a requirement for landing an interview. I refused and was told I wouldn’t even be considered. Which is just fine.

That’s like those content mill/fake article markets that say you have to write a “test” article for free. Then, they tell the applicants they hired someone else, gather up the free articles, change the company name, and use them without payment or permission. Which is why I don’t do unpaid “tests.” Pay me or look at my portfolio and see if my style fits your needs. Don’t expect me to work for free.

I also get angry when an organization who knows I worked on Broadway with recognizable names demands, “Tell (recognizable individual) to give us X.” Or “You know lots of famous people. Add them to our contact list.”

Um, no.

First of all, I don’t make demands of the people with whom I worked. If something comes up that I think is appropriate (a donation for a cause or lending a name or a signed whatever), then I will make THE REQUEST. When I feel the request is not appropriate, I won’t. And I won’t randomly hand out their contact information, either. It’s a breach of trust. It’s also against the anti-spamming law.

Why hasn’t the organization itself built and curated a contact list over the years?

Obviously, I have contacts in the field (in many fields) that I would use in whatever job where appropriate. With their permission, I might even add them to the organization’s contact list. But I’m not going to hand over my contacts in an interview, or even as a condition of a job. Especially not one that’s underpaid and without benefits.

These relationships were built over time and based on trust. The contacts know I won’t hand out their information without permission and allow a barrage of inappropriate demands. To break that trust hurts my contact, and hurts me, beyond my work for the one, demanding organization. The organization will receive a “no” and I will use a valued contact. Not worth it for any of us.

You want to hire me because of my CONTACTS rather than my skill in communicating your business while expanding YOUR contacts? Unappetizing on every level.

The arrogance and the sense of entitlement in these demands astonishes me. It’s also a good indication of an organization with whom I do not wish to work.

Ink-Dipped Advice: The Social Media Conversation

Social Media. We love it. We hate it. We’re addicted to it. There are dozens of “experts” telling us how we “should” do it.

Social Media is pretty basic. It’s shared information, shared interaction, conversation.

That’s not how it’s used, especially not with all the trolls out there. Not worth engaging with them. Block them and move on. Use your energy for your work and for positive interaction. As a friend of mine often says, “You can’t fix stupid” and there’s a lot of stupid out there.

Social Media is also an excellent marketing tool. Freelancers can use it for all kinds of things. I’ve found some of my highest-paying gigs via Twitter. Sometimes it was an ad; more often, someone read some of my Tweets on a topic, liked what I said and how I said it, and hired me.

As a writer, I’m hired by small businesses to run their social media accounts, expand their profiles and reach, which, when done properly, increases both sales and visibility. When it’s done well. Also as a writer, I use social media to get out information about my own books, and I support and encourage fellow authors and other artists as much as possible.

If someone follows me, I try to follow back. The obvious bots and Evangelical trolls are ignored or blocked. But I don’t follow back someone who only has advertisements on the account. I don’t follow back someone who never engages with anyone else, and only posts “Buy This!” all the time. It also annoys me when someone follows me, I follow back, and I get an immediate DM trying to sell me something. That’s an immediate unfollow, and often a block. No conversation, just an aggressive demand that I buy something.

No.

I believe in buying books by living authors, and I buy as many, every week, as my budget allows. I share and comment on other author’s posts. When I read something I particularly like, I post about it. If I don’t like a book, I might post about elements I don’t like, but I don’t trash the author. Writers need to write what they write. Readers need to read what they like to read — but not demand that writers write something else.

We all have elements that work or don’t work for us. I loathe novels written in present tense. Whenever I try to read one, it feels like the author stands between me and the story, screaming in my face, “Look at ME! I’m such a great stylist!” instead of letting me live the story. I don’t care how famous the author is or how many copies the book has sold. I can’t get past page three before I’m ready to throw the book across the room.

I was deeply disappointed when an author whose work I’ve loved over the years wrote her latest book in present tense. In that case, I didn’t even make it to the end of page one.

But I didn’t complain to her about it, either publicly or privately. She has the right to write what and how she wants. I have the right not to read it. I don’t have the right to attack her on social media or to email her to bitch and moan. And no, I’m not telling you who she is. Read the above.

I engage politically on social media. Not on behalf of clients — if I run a client’s social media presence, we have a discussion about the topics and opinions that best reflect the business. Unless, of course, they are politically-oriented and they’re paying me for it — and I agree with their views. Most businesses for whom I handle social media keep the politics out of the business account and, if they engage, only do so on their personal accounts, which I do not run.

I’ve been politically active since I was 15. If you don’t want to be political, that’s up to you. But you’re not going to tell me that I can’t. Let’s face it — those who don’t like my politics won’t like my books, because my books explore many of the issues we face, even when they are set in alternate worlds or in a different time period. I have met many interesting people through political activism with whom I might never have crossed paths in real life. I value their opinions and their commitment.

An unfortunate trend is that the only way to get customer service from far too many companies is to complain about them on social media. Then their “care” division will respond. Sometimes, it’s bogus. Publicly, they will pretend to fix the problem while privately not doing anything. But sometimes, you get results.

Your profile
Think of it as the hook not just for your book, but your career. Short, interesting, but you.

How often you engage
That’s going to depend on your schedule. I try to get on social media for short periods of time a couple of times a day. A basic client package is two tweets each business day and one Facebook post. The next tier up includes a (short) blog post once a week, that is then promoted on social media (separate from the two tweets per day). I aim for at least one day a week where I’m disconnected from internet/phone/social media, etc. I need that. Otherwise, it interferes with both my creativity and productivity.

Have something to say
It’s more than just about what you’re trying to sell. It’s about why people should be interested in you rather than someone else, or in addition to someone else. Share what interests you, what excites you, what makes your world better. Balance business and sales tweets with engaging content.

Respond to other posts
Liking and sharing/retweeting is great and appreciated. But also take time to make a comment when appropriate. You don’t have to re-iterate what was said, but if you have something to add, do so. If you see someone who could use a few words of encouragement, say them. Help your contacts celebrate their successes, and give them kind words when they need it.

Proofread your posts
Many of us use our phones for social media. I know Auto-correct is my Nemesis. Or, as I call it, Auto-Incorrect. Even when I’ve proofed and fixed, it will change it back to what IT wants as I’m hitting send. But do the best you can.

Build relationships
I’ve met quite a few people in person after first getting to know them through social media. Mostly at conferences or events (safety first, always have the first meeting in public, where you feel safe). I’ve also met people at events and conferences and continued building the relationships on social media.

Don’t lash out in anger
It’s tough. Remember that someone’s page is theirs; they have the right to express their opinion. You have the right to disagree. But is it worth an argument? If you don’t agree with something, you can scroll past. You can block, you can mute, you can unfollow or unfriend. Are they threatening harm? That’s different. You have to make a decision whether to talk them down or report them to the appropriate authorities. There are times when you MUST disagree, but try to do so with as much dignity as possible. No, I don’t always achieve that either. But I’m trying to be better about it. Sometimes, an angry response is both necessary and useful. But take the time to think it through and phrase it so it says what you mean, and comes from both the heart and the brain instead of just a reaction.

Sometimes, you grow apart
On or offline, you will grow away from people. Life takes you in different directions. While social media can help keep you connected over miles, sometimes you can’t maintain a relationship. Whether someone’s path takes them somewhere you disagree with so much that you have to break contact, or you grow in a way that means you need to cut toxic people out of your life on and off line, it will happen. Try to part in peace rather than anger, and let go. Sometimes, you will find your way back into contact; sometimes not. People come into your life at different times for different reasons. Sometimes, they have to leave.

Use social media; don’t let it use you
It should enhance your life and add interest, engagement, and opportunity to it. It should not consume you, depress you, or put you in unsafe situations. Use common sense and trust your gut.

Social media can be a great, positive way to grow your network both personally and professionally. You can meet interesting, intelligent people and learn a lot. Know when to engage, when to move on, when to block. Don’t hard sell. Engage. Converse. Grow. Support each other.

Ink-Dipped Advice: Your Refusal to Network Hurts Your Business

 

This post is relevant to clients and to freelancers.

One of the things I do when I sit down with clients who want me to create marketing materials is to discuss how they network. It’s something that also comes up at meet-ups with freelancers, conferences, and other events. This helps me create the best possible marketing materials for the company. As a freelancer, networking helps me meet potential clients who need my skills; or, if I’m not the right person for their needs, I can usually refer another freelancer I know.

I’m always astonished when I get this answer from BOTH clients and other freelancers: “I don’t have time to network.”

Say what?

How do you expect anyone to find you/hire you/buy your product?

Putting up a website is NOT enough.

One of the best ways to network, whether you’re a business trying to expand your profile or a freelancer looking for new clients, is your local Chamber of Commerce.

The point of local chambers is to connect businesses with each other, so they can work together and grow the community’s economy.

Businesses, you’ll find potential markets and people with skills you need to grow your business.

Freelancers, there’s a pool of people who need your skills. And remember – as a freelancer, you ARE a small business.

Most chambers have one or more open houses during the course of a year. They’re worth checking out. Many chambers will also allow newcomers to attend one or two meetings in the course of a season before paying the fee.

Other networking opportunities include Meet-Ups, associations, non-profit events, and conferences in your town. Any community-based event can be the chance to network.

Having said that, it’s important to be appropriate in the situation. If you attend the Community Holiday Carol singalong, don’t just run up to people and hand out your card. Share the music, share the song sheets, chat with people over cider and cookies. Match your approach to the event or you’ll drive people away instead of engage them.

When I’m discussing marketing strategies with potential clients, I often hear, “Oh, I joined the Chamber for a year and it wasn’t worth the money.”

My response is, “I’m sorry to hear that. Which events did you attend?”

The response, 99.9% of the time is, “Oh, I didn’t GO to any events.”

Do you see the disconnect?

In order to engage a larger audience, you must ENGAGE. Sitting at home, paying a fee to the Chamber (or any other organization) and expecting them to chase after you is unrealistic.

Join an organization. ATTEND EVENTS. Get to know your fellow attendees. LISTEN more than you TALK.

That will give you an idea who to approach for an appointment – or even for a coffee to get to know each other better.

Walking up to a stranger, handing out a card, and demanding someone hire you will NOT get you hired. However, having a conversation, getting to know the background, the business, and asking questions to find out more and to find out their goals and dreams for the coming year – that gives you something upon which to build.

Sitting home in your pajamas won’t grow your business. Sitting in on an event, listening, learning, and then responding appropriately sets a good foundation.

Ink-Dipped Advice: The Morning After Networking

There’s a lot of advice out there about “how” to network and how to present yourself, push yourself, etc., as you try to grow and build your business. Read everything, try new things, find out what works for you. It’s important to create your own style of business.

As creative people, we are harmed on multiple levels if we try to fit into other people’s boxes, even if those people dangle possible payment in front of us. We will do better for ourselves and our clients if we ARE ourselves from the first moment, instead of trying to be what they think they want. Often, they don’t really know what they want, they just want fast and cheap.

As you read the advice, role-play. How would you feel if someone approached you in that tone? Would you respond positively or slap them away? There are aggressive techniques out there, especially on line, that drive me away from businesses.

That includes an interview with a potential client that I cancelled a few months ago. It was for a company, it paid decently, it claimed to offer a variety of marketing tasks. The commute would have kind of sucked in some ways, but the money and the content sounded interesting enough for the interview. Until the perky little twenty-something sent me a document detailing how to dress and how to speak.

Excuse me? I am not in my twenties and just starting out. I am in my fifties with a long and varied career behind me, which includes working in wardrobe on Broadway. I know how to dress. I know how to behave in an interview. This document was demeaning to any potential employee, and showed that this was not a good match.

Next!

Networking can be done at almost any event, whether it’s a primarily social gathering, or a conference, or a chamber gathering. What I’ve found the most effective (since I am an introvert), is going there with the attitude of wanting to meet interesting people.

That’s my agenda for any event that includes strangers: I want to meet interesting people who do interesting things.

Since I am interested in almost everything, that leaves me with many possibilities.

Preparation
What type of event is it? Casual? Formal? Do you have any idea of the type of attendees? Corporate? In one particular arena? I’ve attended environmental conferences because I was interested in the slate of topics and met people who remained a part of my life, personally and professionally.

Is it an all-day event? A cocktail hour mixer? A more formal dinner? Do you know anyone else attending? Be careful not to just stick exclusively with one or two people, especially if you arrive together. Make sure you invite people to join your group, especially fellow introverts who have the “why did I ever sign up for this?” look.

If it’s a conference, I make sure I have a conference or pad of paper for notes. I take a lot of notes at these events, type them up, put them in a binder for reference. If it’s a more casual, social event, I have a reporter’s notebook and a handful of pens in my purse.

I wear comfortable shoes. They can still be gorgeous, but I make sure I can stand and walk in them for long periods of time. I’m always amazed at how much I stand at networking events, and I have paid the price by wearing the wrong shoes

Plenty of business cards. I’m big on exchanging business cards. I have different cards for different things I do. Believe it or not, the card I end up giving away most often is for the blog on the writing life, Ink in My Coffee, which then leads people to the other things I do.

I sometimes carry a few of my brochures, or, if appropriate, a stack of postcards or bookmarks for my most recent release or my upcoming release (recent release gets more traction — people pick up the card and want it now). But I do not hand them out unless it comes out organically in conversation, or set them on tables without the host’s permission. I don’t like to feel cornered or pressured by other attendees, and I extend them the same courtesy.


At The Event

Smile and talk to people. Ask them about themselves, and what interests them. Most importantly, listen to the answers. Don’t just think about the next thing you want to say.

I land gigs because I’ve listened to something in conversation and either remembered it in follow-up or scribbled it down in my notebook in the ladies’ room to make sure I remembered it later. I do NOT take notes during the conversation; that makes it feel like an interview or an interrogation.

Include people in your group who look lost or confused. You won’t like all of them. You won’t like or get along with everyone you meet at an event. But start by inclusion, and make your decisions after the event.

The Morning After
That’s what this post is supposed to be about, isn’t it?

The day after a networking event or a conference, I go back through my notes and the business cards.

I send a written thank you note to the host of the event. If, for some reason, I don’t have a postal address, I send an email. But a handwritten thank you is better.

I send a quick email to everyone I met with whom I want to keep in touch. Most of them are just a “great to meet you, hope to talk to you again.” Where appropriate, if we talked about something specific, I might go more in-depth. If we talked about working together and I either asked for more information or promised to send some, I put in a reminder of it, and, again, where appropriate, I send additional materials. If it’s someone with whom I want to see again one-on-one, I suggest a date to get together. I do this the day after the event, if it’s on a week day, or on the next business day. I do not wait more than three business days to do this. Quick follow-up is vital.

I file the business cards. I note on the card where/when I met the person, and I file it in those clear plastic business-card pages from Staples. They’re three-hole punched, and I have a binder. If and when the connection becomes more permanent, I copy the information into my Rolodex. Yes, I use a Rolodex. Every single time I’ve counted on an electronic address book, it’s been corrupted.

I follow up on the follow-up, when appropriate. If I’ve sent requested information, I follow up about two weeks later, unless we discussed a longer lead time. If I come across something relevant to a discussion, I’ll shoot off an email to that person with the information. Sometimes, I send out quarterly reminder post-cards by mail about my services. I find that gets far more response than email blasts. I send a holiday greeting, at least that first year. Again, by mail, whenever possible. I get a far more positive response from mailed materials than from electronic, even though the bulk of my actual client work is done via email. The tangible connection tends to bring tangible results.

I am not a phone person. I loathe the telephone. I find most phone calls a waste of my time (it’s usually the other person liking the sound of his/her own voice, not sharing relevant information). I find it disruptive to my creative process, and a phone call will kill my productivity for the rest of the day. I charge for phone time in 15-minute increments like a lawyer, without exception. So I don’t do follow-up via phone. If someone says “I’ll call you,” or “call me,” my response is “email is always the best way to reach me.” I do not put my phone number on my business cards, and I have my phone set NOT to accept voicemail. That is unusual, that is somewhat controversial, but it works for me and I do it.

If the phone works for you and your contact, by all means, use it. I know I am an anomaly in my phone-loathing.

Now, over to you: what follow-up have you found most effective after a networking event? What’s your timeline to follow up?