The best freelance gigs I land generally come about when I get interested and excited about a company and decide I want to be a part of their team. Which means convincing them that their lives are better/easier/more profitable if I’m part of it.
When I was younger, I used to emphasize my flexibility – my chameleon-like ability to adapt to most situations (unless I find them unethical or feel my integrity is being compromised).
As I’ve aged and gotten more experienced and more confident, my angle has changed to be more about being very much myself instead of what I think they want. At this point in the game, I bring a lot to the table. Either it will be a good fit to move their vision forward, or it won’t. I’d rather know by the end of the first interview than find out six months in. The best way to do that is to be unabashedly MYSELF from Moment One.
But Moment One won’t happen if I don’t do my homework.
When I find a company that interests me, with whom I think I’d like to work, I go through the website. I go through press clippings. I read about the members of their staff, about what’s important to them as human beings as well as well as the overall company vision. I go through social media, articles, interviews, newspaper articles.
Then I figure out how and where I’d be an asset. Where do my skills, and, even more important, my energy and enthusiasm for what they do, support and fit their platform? How can I expand and engage their audience? Spread the message in a way that is positive, productive, and truthful?
From there, I craft the pitch/cover letter. I mention what I like about their company and how I think my unique skill set would add to what they do and what they WANT to do. I don’t tell them they’re doing something “bad” or “wrong.” I might not agree with the current approach in their marketing/web content/etc. materials, but I don’t know the story behind it. As someone who claims to be excited by their vision and want to work with them, why would I shame them? If there are things I think could use a different approach, I can talk about it in the interview, but within a positive construct.
As someone who regularly gets spammy emails from content mill marketers and faux writers stating my content is “bad” and theirs is better, I know how off-putting it is. Also, most of these generic emailers stating they want to “help” me reach a wider audience are full of errors AND have obviously not spent any time reading ANY of my sites – or they’d know my specific needs and vision.
If I wouldn’t hire someone like that, why would I want to BE someone like that?
I do try to find an individual to whom to send the pitch, not just a general, vague email. I have a cover letter template, but I slant each letter to highlight the parts of my experience I feel are best suited to their unique situation. I read carefully to decide which of my several resumes are most suited, what kind of samples to send. Of course, if they demand unpaid, project-specific samples written just for them, I stop the process and look elsewhere (see last week’s post).
Of course, there are always companies that, once you do the research, don’t look so inviting. I’ve ditched more than one pitch when they demanded that contact be to a specific individual at a specific email, but then didn’t have a staff list and stated “no phone calls.” If it means digging all the way back into the articles of incorporation filed with the state, it’s probably not a place that’s a good match. Or, if, as I do my research, I get that feeling that maybe they aren’t working along lines I can agree with. Of course, when I read negative or positive pieces, I then research THE WRITERS of those pieces, to see what the context of the article/interview/critique is.
I also keep detailed notes, much like my fact check sheets when I do an article, to follow the path in case I need to double back and reconfirm a piece of information.
I also see if any of my colleagues know anything about the place, and what their experiences were.
Yes, it takes time. But, if I really want a gig, it’s worth it.
In the course of my research, of course, I come up with some of the staff. Still, I prefer to check a current staff list just before I send something, to make sure I’m not sending a pitch to someone who just left. Or was promoted.
Or, if there’s an “online application” through a third party head hunter, and I have to re-enter, manually, everything that’s on my resume – pass. Waste of everybody’s time.
My rule of thumb now is, if I find the process of contact irritating, that’s probably a good indication of what it’s like to work with them. Best if we don’t put ourselves through the pain.
Because there are an awful lot of exciting, passionate, ethical entrepreneurs out there.
It just takes a bit of work to find them!